Subscriber Onboarding and Engagement Done Right
Learn how technology can help media companies successfully keep subscribers engaged.
Onboarding is the process of introducing a customer to your product and opening the door to a long-term relationship. It sets the tone for the customer’s experience, and that experience is critical in maximizing subscribers’ lifetime value. The right technology, coupled with sound processes and strategy, is key to delivering a seamless onboarding process and sustaining those customer relationships.
This video spells out:
- The steps for streamlining the subscriber onboarding experience
- How you can use subscriber preference data to provide personalized recommendations and drive engagement
- Why it’s important to have a single view of the subscriber and how to achieve it
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