AI-Driven Strategies for Guest Engagement in Hospitality

Hospitality industry leaders recently gathered to explore how AI-driven strategies can enhance guest engagement. The meeting, focused on operational excellence through AI, highlighted AI's role in the guest lifecycle, from pre-booking to post-stay connections. Participants agreed that AI could improve strategic planning and operational processes, offering significant advantages in engaging guests.

However, the rapid expansion of generative AI capabilities also presents challenges. While there is immense potential to improve customer engagement in marketing, sales, and service functions, integrating these new capabilities without disrupting existing processes is complex. Industry leaders emphasized the need to leverage AI while carefully managing its seamless integration.