Plan 3 Perfect Sales Days at Dreamforce 2026

💥Have a smashing time at the Sales Campground

Drive Breakthrough Growth

Step right up and “smash” our carnival game with a giant hammer to see how far up the deal cycle you can climb. You’ll walk away with one of our new Agentforce Sales trucker hats.

• Role: All sales

Agentforce Sales Demo Station

Watch super demos on our latest product launches and innovations, including Sales Agent, Sales Planning, Spiff, and Partner Cloud. The demos will run on repeat with product experts standing by to help you get started and answer questions.

• Role: All sales

🤝Kick back and connect at the Sales and Service Lounge

Head over to the Jewish Contemporary Museum and relax in a beautiful space with cozy furniture — and dare we say it? — free coffee. You’ll have the chance to network with peers in a beautiful museum space.

• Role: All sales

🔑 Can’t-miss keynote

Salesforce Main Keynote 2026

10 a.m., Moscone South, Hall B

Join Salesforce Chair and CEO Marc Benioff, along with special guests, to explore what it means to become an Agentic Enterprise, where humans, agents, and platforms together promote customer success.

• Role: All sales

💡Sessions and workshops

Workshop: Agentforce Sales: Autonomous Prospecting Workshop

8:30 a.m., Moscone West, Room 2004

Get hands-on and see how Agentforce Sales helps you find, research, engage, and convert the best accounts and prospects faster in this exclusive workshop.

• Role: Sales reps, sales ops product: Agentforce Sales

Breakout session: Agentforce Revenue Roadmap: Revenue Cloud Advanced

1:30 p.m., Metreon AMC, Theater 15

Learn about the latest innovations coming to Agentforce Revenue Management.

• Role: Finance leaders, revenue ops, product: Agentforce Revenue Management

Theater session: The Future of Selling is an Automated CRM

2 p.m., Moscone North, Campground, Theater 3

Sales agents can now work without rep input. See the 3 ways Agentforce keeps your pipeline moving automatically — from engaging prospects to advancing deals and updating your CRM.

• Role: All sales, product: Agentforce Sales

Theater session: Three Dashboards Every Data-Driven Sales Leader Needs

2 p.m., Moscone West, Theater 5

See how top leaders unlock sales performance with dashboards that visualize key metrics, track pipeline health, and personalize insights — so every seller has the data they need to close faster and grow revenue.

• Role: Sales leader, sales ops, product: Sales Analytics

Roundtable: Rethink Conversation AI: Call Recorder to Data Foundation

3:30 p.m., The InterContinental, Grand Ballroom C, Roundtable 3

Join revenue leaders to explore what changes when conversation data becomes structured, native to your CRM, and feeds every workflow and AI agent across your org.

• Role: Sales leader, sales ops, product: Momentum

❤️ Salesblazer get-together

Meetup: Salesblazer and Serviceblazer Community

8:30 a.m., Moscone West, Community Cove

The best sales and service teams win together. Join us in the Community Cove to connect with peers, share bold ideas, and tackle the real challenges of sales and service collaboration.

• Role: All sales

🔑 Can’t-miss keynotes

Agentforce Sales Keynote

9 a.m., Moscone South, Hall B

It’s your must-see event of Dreamforce. Come discover the power of a CRM that runs itself, with one outcome-based sales agent working across the deal cycle to help you achieve your goals. You’ll get a preview of our latest releases and hear from customers who are putting them into action.

Agentforce Revenue Management Keynote

12:45 p.m., Moscone West, Content Pavilion, Stage 1

See how Agentforce Revenue Management is the complete agentic revenue platform — one revenue engine that unifies pricing, quoting, contracting, and billing for any channel, experience, or agent.

💡Sessions and workshops

Breakout session: Work Anywhere, Win Faster: Revenue Reinvented via Agentic AI

8:30 a.m., Moscone West, Room 3018

AI agents. Headless architecture. Real results. CrowdStrike and ZoomInfo share how Agentforce Revenue Management gave their sellers the context to close smarter and faster, everywhere.

• Role: Finance leaders, revenue ops, product: Agentforce Revenue Management

Breakout session: Agentforce Sales Roadmap: End the Grind, Multiply Revenue

1 p.m., Moscone West, Room 3024

Hear from product leaders on our latest innovations: intelligent agents that work 24/7, grounded in data that encourages decisions. You’ll leave ready to speed up your team’s revenue growth.

• Role: All sales, product: Agentforce Sales

Breakout session: From Goal to Revenue: A New Kind of Sales Agent

2 p.m., Moscone South, Content Pavilion, Stage 1

You set the goal — the agent does the work, from prospecting to closed won and beyond. See live demos about the future of selling and how your team can get there first.

• Role: All sales, product: Agentforce Sales

Breakout session: Three Ways to Do More with Your Sales Data

4 p.m., Moscone West, Theater 18

Complete, accurate sales data is the foundation for AI-powered insights, reliable forecasting, and personalized customer experiences. Uncover strategies to improve your data and put it to good use.

• Role: Sales leaders, sales ops, product: Agentforce Sales

Workshop: Agentforce Sales: Route to Revenue with Salesforce Maps

4 p.m., Moscone West, Room 2006

See how location intelligence paired with CRM data makes sellers more efficient and hit quotas faster. Join guided exercises led by experts and receive a 30-day org to practice on. 

• Role: Sales ops, product: Sales Programs

❤️ Salesblazer get-togethers

Serviceblazers and Salesblazers: A Unified Customer Story

2:30 p.m., Moscone West, Admin Meadow

Join a Salesblazer and Serviceblazer in conversation on their parts in a unified customer story, and learn how alignment breaks silos, wins loyalty, and changes everything.

• Role: All sales

Lip Sync Battle

3 p.m., Yerba Buena Gardens 

Before heading to Dreamfest, Trailblazers are invited to show off their best lip sync performances in this no-holds-barred community competition. 

• Role: Superstar singers who haven’t been discovered yet

💡Sessions and workshops

Breakout session: Unlock What's Already Yours in Agentforce Sales

12 noon, Metreon AMC, Theater 8

Maximize value from your existing Agentforce Sales investment. See the latest capabilities across the sales cycle - from capturing data to growing accounts - and how a top customer is utilizing them.

• Role: All sales, product: Agentforce Sales

Workshop: Agentforce Sales: How to Build Winning Sales Plans 

12 noon, Moscone West, Room 2008, laptop required

Get hands-on in this workshop with solution experts. Learn how to effectively allocate resources and optimize territories—all on one platform—to kickstart revenue attainment faster. 

• Role: Sales leader, sales ops, product: Sales Performance Management

Breakout session: How Innovative Companies Scale Compensation Trust with Spiff

12:30 p.m., Moscone South, Content Pavilion, Stage 2

Discover how leading organizations use incentive comp to fuel growth and motivate reps. Explore Spiff's AI capabilities, headless use cases, and future roadmap.

• Role: Sales leader, finance leader, revenue ops, product: Spiff

Breakout session: How Winning Partner Ecosystems Run on Partner Cloud

2:30 p.m., Metreon AMC, Theater 13

As companies move into the AI era, the smartest ones are growing their partner ecosystems. See how companies use Partner Cloud and Agentforce to manage even complex partnerships to drive more revenue.

• Role: Sales leader, product: Partner Cloud