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Meet Hunter,
Your New Outbound Sales Agent
Hunter starts with outbound and works towards outcomes. It learns how your top sellers win and puts those instincts to work. It operates alongside your reps to drive the highest impact actions across the sales cycle, helping sales teams grow revenue faster.
Built to make every rep sell like your best rep
Hunter gives your reps their time back, keeps them on top of every deal, and moves the right ones forward faster. It can do that because it's a long-running agent. It doesn't just plan the work — it carries it out over weeks and months, right inside Salesforce, adapting to how each customer engages along the way. Grounded in your winning playbook, Hunter helps every rep operate like your best rep.
Long-running execution
Turn your goal into a game plan
Tell Hunter what you need to achieve like building the right pipeline, engaging leads, progressing deals, or preparing the forecast. It maps the work ahead, drives approved actions, tracks progress, and adjusts the plan as buyers and priorities change. Reps stop juggling to-do lists and start every day knowing exactly where to focus, while leaders see steady progress toward the number.
Auto-learning
Learns your sales motion automatically
No weeks of configuration. Hunter onboards itself like a great new hire. It studies the patterns behind your strongest opportunities across CRM history, customer conversations, enablement content, seller activity, and approved third-party signals. It learns what matters at each stage, who to prioritize, and how your best reps win. That understanding lets Hunter take the right action at the right time from day one.
Headless
Ready to work wherever you do
Hunter meets your reps where they already work — Slack, Teams, Claude — with the same goals, customer context, and guardrails they'd have in Salesforce. Its memory lives on accounts, contacts, and opportunities, not in a chat window, so every action picks up where the last one left off. Nothing slips through the cracks, and reps stay in the flow of selling instead of chasing the next step.
Delivering better outcomes with better data
Sometimes, you need to know what’s happening beyond your CRM. Hunter comes with integrations that combine Salesforce context with the industry's best B2B data from leading vendors—no separate contracts or setup required.
One agent. Every step from outbound to close.
Most sales tools stop after the task. Hunter keeps the outcome in view. It finds the right accounts and contacts, personalizes outreach, prepares follow-ups, creates and updates opportunities, and tees up next steps as each deal moves forward. Sellers stay focused on customers and the agent
See Hunter In Action
Join our product experts for a live look at how Hunter scales your team’s best sales instincts, coordinates the right actions, and works alongside reps to keep deals moving.
Hunter by Agentforce Sales FAQs
An outbound sales agent is an AI agent that runs prospecting work autonomously — identifying target accounts, researching buyers, prioritizing who to contact, and drafting or sending outreach — under rules a sales team sets. Unlike a chatbot, it initiates work rather than waiting for a prompt. Hunter by Agentforce Sales is an outbound sales agent that also carries deals forward after the first meeting, through qualification, proposals, and forecasting.
Hunter is a long-running AI sales agent that turns revenue goals into coordinated action. It learns your GTM playbook and works across prospecting, engagement, pipeline, proposals, and forecasting—helping reps focus on customer relationships while Hunter keeps the work moving.
Hunter handles work across the sales cycle: researching and prioritizing prospects, drafting and sending outreach, progressing opportunities in Salesforce, preparing proposals, and supporting pipeline reviews and forecasts. It selects the skill each step needs and coordinates them toward a rep's or team's revenue goal, rather than treating each activity as a separate task.
Yes. Hunter operates within the permissions, business rules, and approval settings a company configures in Salesforce. Actions that reach a customer — such as sending outreach or a proposal — can require rep approval before they execute, and every action is logged. Reps set the goal and maintain full control; Hunter does the coordination and legwork.
Hunter learns from Salesforce CRM data, customer conversations, enablement content, and seller activity patterns. When it needs outside context — firmographic, intent, or contact data — it can pull approved third-party signals from leading data vendors, so customers don't manage separate vendor integrations or contracts.
Hunter is a sales-specific harness built into Agentforce Coworker. Coworker provides the connected, governed environment where work happens, while Hunter adds the sales context, guidance, and specialized skills needed to coordinate work across the revenue cycle.
Long-running means Hunter doesn’t stop after answering a question or completing one task. It keeps the goal, plan, and customer context in view, tracks progress over time, and coordinates the next approved actions as buyers, data, and priorities change.
A chatbot answers questions, and a copilot typically assists with individual tasks. Hunter can build a plan around a sales goal, coordinate specialized skills, take approved actions, and continue moving work forward across multiple stages of the sales cycle.
Hunter can help identify and research prospects, prioritize accounts, engage buyers, progress opportunities, prepare proposals, and support pipeline and forecasting workflows. It coordinates the right sales skills around the goal instead of treating each activity as a disconnected task.
Hunter learns from patterns across Salesforce data, customer conversations, enablement content, seller activity, and approved third-party signals. That understanding helps it determine what matters, who to prioritize, and which action to take next—so reps can sell more effectively at every stage.
Hunter connects its goals, memory, and actions to Salesforce accounts, contacts, and opportunities. This gives it persistent customer context across interactions and allows each action to build on what Hunter and your team already know.
Yes. Hunter works within your company’s established permissions, business logic, and guardrails, while giving sellers visibility into recommended and approved actions. Reps remain at the center of customer relationships and the decisions that move deals forward.
Hunter can perform many tasks associated with an AI SDR or BDR, including prospect research, prioritization, and outreach. But Hunter’s role extends beyond generating meetings: it carries context and coordinates work across the sales cycle to help teams create, progress, and manage pipeline.
Hunter knows when additional context is needed and can bring in approved third-party data through the Salesforce Data Vendor Gateway. Because participating providers connect through Salesforce, customers can build a fuller picture of prospects and accounts without managing separate integrations or vendor contracts.
A sales agent harness is the layer that gives a general-purpose AI agent the context, skills, and guardrails to do sales work reliably. It typically includes a company's sales methodology, CRM connections, a library of task-specific skills (account research, outreach, proposal drafting), and approval rules for which actions the agent can take on its own. Hunter is the sales harness built on Agentforce Coworker, Salesforce's governed environment for AI agents.