Gartner, Magic Quadrant for Configure, Price and Quote Applications, By Luke Tipping, Mark Lewis, 22 January 2026
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
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Gartner® Magic Quadrant™ for Configure, Price and Quote (CPQ) Applications FAQs
The Gartner® Magic Quadrant™ for Configure, Price and Quote (CPQ) Applications is an annual research report that evaluates vendors in the CPQ software market. It analyzes solutions based on their ability to execute and completeness of vision, helping organizations understand how different vendors compare. The report provides insights into market trends, product capabilities, and the strengths and cautions of leading CPQ providers.
Leaders have the ability to execute their vision through products, services, and demonstrably solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments with multiple proofs of large-scale deployments. They achieve consistently above-average customer experience satisfaction scores. They are often the vendors against which other providers measure themselves.
Salesforce is recognized for its ability to execute and completeness of vision. Read the report to find out more.
Yes. As AI becomes increasingly important in revenue operations, Gartner® evaluates how vendors incorporate intelligent automation and advanced analytics into their CPQ solutions. AI-powered features can help organizations automate complex pricing decisions, improve quote accuracy, and generate insights that accelerate deal cycles. Modern platforms like Agentforce Revenue Management leverage AI to help sales, finance, and operations teams work more efficiently.
The Magic Quadrant™ can help you evaluate CPQ vendors based on their capabilities, strategic vision, and market presence. Organizations can use the report as a starting point to evaluate which solutions best align with their sales processes, pricing complexity, and revenue management needs. It’s also useful for understanding broader market trends and identifying platforms that support evolving monetization models and omnichannel selling.
Gartner® evaluates CPQ vendors based on a range of criteria, including product functionality, innovation, customer experience, and the vendor’s overall strategy for the market. This includes capabilities for pricing, configuration, quoting workflows, and integrations across the revenue lifecycle. Vendors are also assessed on their ability to support complex sales models, scale with enterprise needs, and deliver consistent value to customers.
Disclaimer: Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.