It’s time to Rethink the Possible.

Salesforce Live UK & Ireland is your chance to look forward. Learn about the big leaps in technology, how to increase revenue while leading with your values, and learn from successful leaders in your industry. Dream big for yourself and your organisation with over 30 inspiring, actionable sessions and a surprise musical performance!


09:30 - 10:05 BST

Opening Keynote: Rethink the Possible

Before March 2020, we thought we would always be able to buy pasta and toilet roll. We thought we would always go to work in an office, and meet our customers in person. Everything we thought we knew has changed. In just a few months, we’ve seen years of digital transformation accelerated, as well as huge leaps in science and technology.

In this inspiring, uplifting and insightful session, our host Sue Perkins will meet Zahra Bahrololoumi, EVP & CEO of Salesforce UKI, trailblazer Romi Savova, Chief Executive Officer at PensionBee, and Futurist Heidi O'Leary, to discuss how they’re rethinking the possible for themselves and their organisations.

EVP & CEO, Salesforce UKI
Senior Director, Innovation Consulting, Salesforce
Chief Executive Officer, PensionBee
Writer & Presenter

10:10 - 10:25 BST

Transformation Episodes

Featuring stories from Customer Trailblazers, you will learn about changes in customer behaviour, new methods of operational excellence, and how delivering amazing experiences is the new business mandate. Each episode is followed by a chance to talk to the speakers directly in our Ask-Me-Anything rooms. Get inspired and then get involved!

President, Revolent Group
Head of Data & Analytics, Rail Delivery Group
Architecture Practice Lead, Rail Delivery Group
Product Manager Digital Development, Studio Retail
Head of Customer Service Change, Studio Retail
CEO, WorldFirst
Head of Analytics and Customer Experience, Unilever International

10:30 - 11:00 BST

Ask Me Anything Rooms

Following the Transformation Episodes, jump into a virtual room to connect live with the customers and experts you just watched in the episodes. This is your chance to learn how they’ve actually transformed - from the larger topics like driving culture change, to product questions, tips and tricks, and more.

As part of this year’s Salesforce Live event, we are offering the chance to win gift certificates for our Salesforce Store! (worth £30 each). Join the Ask Me Anything Rooms on 7th July to find out how to enter the sweepstakes and not miss out on some swag! Check the rules here.


11:05 - 11:35 BST

Special Guest Keynote | Expert Panel on Food Systems and Climate Justice

Food is more than just the plate in front of us. Despite the energy, and resources spent on farming land, raising animals, processing ingredients, and packing products, there is a growing amount of food waste and global hunger. Join us for a conversation on how we can rethink the way we approach food systems to be more sustainable and equitable.

Core by Clare Smyth
President of COP26
EVP & CEO, Salesforce UKI

11:35 - 11:55 BST

Musical Entertainment

Virtual or not, it wouldn’t be a Salesforce event without an incredible, surprise musical performance. Tune in for the magic, straight to your home office. 

Jools Holland OBE DL
Pianist, Bandleader & Broadcaster