Sessions

Keynotes

Innovating in the Fourth Industrial Revolution

Opening keynote with Baman Motivala, Vice President for ISV in EMEA at Salesforce, Daljit Bamford, Chief Customer Officer at Salesforce and Kjell A. Nordström, Internationally renowned revolutionary business guru, author and economist. 

Meeting room: A1/Keynote room

 

A Trailblazer Celebration & How to Grow Your Business

Closing keynote with Paige Boesen, Regional Vice President, Customer Success at Salesforce and Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce. 

Tiffani will be guiding us through a new framework for business leaders looking to pursue growth. She will show ten simple—but easily misunderstood—growth paths, how to get a handle on their particular business context, and the right combination and sequence of growth paths to take them into the future.

In this keynote you will also hear from our local Trailblazers, like Cristina David, VP Business CIO - Head of Enterprise Systems at Ericsson, Klas Danielsson, CEO at SBAB and Saman Saidi, Media and Communication Manager at Rädda Barnen. 

Meeting room: A1/Keynote room

11:00 - 11:45 | Block 1 Breakouts

Modern sales teams are facing new challenges and we have the solutions. Join us to learn how you can future proof your sales process with the latest technology - gain insights that will allow you to bridge the gap between Sales & Marketing, drive increased productivity, embrace AI and so much more. You will also hear how Jetpak is transforming their customer experience using Sales Cloud.

Customer Speaker: Stein Eidsvåg, Chief Commercial Officer at Jetpak

This session will be in English. 

Meeting room: A1/Keynote room

Technology is shaping how we connect with the consumer. It has an impact on how we engage, how we activate, convert, transact and retain. The digital economy challenges brands today to reinvent themselves and the consumer journey to be relevant to their target audience. Find out how Dentsu Aegis Network fuse technology, media and creativity to help brands win in a data driven economy. 

This session is sponsored by Dentsu Aegis and will be in English. 

Meeting room: A2

Making it easy and leveraging a seamless customer experience in the digital and physical space are the cornerstones of the Circle K customer strategy. This session focuses on how Circle sharpens its competitive edge with personal customer connections using Salesforce and Fluido.

Customer Speaker: Michael Lindbäck, Senior Director Operational Excellence, Circle K

This session is sponsored by Fluido and will be in English. 

Meeting room: A4

The landscape of analytics has transformed. Analytics is no longer just a rearview mirror of the past but also a guidance system for the road forward. You will walk away with an understanding of:

  • The top Analytics & AI use cases within the Salesforce customer base 
  • How other organisations can benefit from the value of Analytics & AI for their sales teams 
  • How AI augmented analytics can drive informed actions and increased productivity across any business function and every user. 
  • How to help your sales team embrace Analytics & AI and drive CRM adoption.

Meeting room: C1

So you've realized that you have an App backlog, now the question is how you rapidly can implement new apps/solution to support your business needs. In this session we will give you an overview of all low-code tools (from mobile to AI) available in the Lightning Platform to get you started.

This session will be in English. 

Meeting room: C3

The age of intelligent marketing is here. If you're like many marketers today, you are faced with disconnected tools that make your job harder. Thankfully, it doesn't have to be this way. Learn how Salesforce Pardot can help you transform your organizations with AI, Analytics, and Account-Based Marketing all on one platform. 

Customer interview with:

Carl Sjostrom, Head of Business Development Sweden at Formuesforvaltning/Burenstam & Partners

This session will be in English. 

Meeting room: C4

Are you wondering how to manage your Lightning transition? Join our small group session with Salesforce experts and other customers to hear what to do during the preparation, rollout, and optimization phases of your transition. Understand how to evaluate technical processes, develop a launch strategy, monitor success metrics, and much more.

This session will be in Swedish. 

Meeting room: 21

With myTrailhead, Salesforce transforms the learning experience for our employees at every step of their career journey. Join us to learn tips, tricks, and best practices for creating a culture of learning at your company with myTrailhead.

This session will be in English. 

Meeting room: 23

Ever wonder what successful companies are doing to transform their field service operation? Well, while field service isn't new, the speed and scale at which you can deploy field service technology and integrate it seamlessly with other critical business operations on one platform has been revolutionised.

Where should you start? Join us to discuss and learn how you can intelligently automate resources schedule, get a complete view of your customers, empower your mobile workers to generate revenue, and enable your customers to better manage their service experience.

This session will be in English. 

Meeting room: 25

The phrase "Digital Transformation" is everywhere these days, but what does it really mean for nonprofits? Join us to understand what Salesforce.org is all about and how the Salesforce platform can support your digital journey, today and into the future. You will hear how The Royal Swedish Academy of Engineering Sciences ("IVA") worked together with IBM and Salesforce to enable matchmaking between young talent and immigrants looking for internships, and jobs and employers looking for engineering talent, using an integrated portal and CRM solution.

Customer Speakers: Eva Glaumann, Deputy Head of Tekniksprånget & Jobbsprånget, IVA and Annika Johansson, Project Coordinator, IVA 

This session will be in English. 

Meeting room: 26

Do you want to know how Salesforce uses Salesforce to drive Employee productivity and engagement? With a rapid growth of employees around the globe, the challenges on supporting departments (IT, HR, Financial) are high.

In this session you will learn how you can enable self-service to all employees to drive great experience and engagement from the first day you join and onwards.

This session will be in English. 

Meeting room: 27

13:00 - 13:45 | Block 2 Breakouts

Want to know the latest trends in digital marketing in Europe? Want to learn how to deliver personalised journeys that connect marketing to commerce, sales, and service, to win the hearts, minds, and loyalty of consumers?
Join Salesforce digital marketing experts and customers to see the latest techniques for orchestrating data, mobile, social, and artificial intelligence to raise the bar on consumer engagement and grow your brand.

Customer Speaker: Zacharias Elinder, Marketing Technologist at Three

This session will be in English.

Meeting room: A1/Keynote room

Hästens is putting their customers and employees at the heart of their digital transformation. In this session you will hear how Hästens is partnering with Deloitte Digital, Salesforce and Apple to create great customer experiences and drive growth.

Join us to hear how a leading Swedish manufacturer, and iconic global brand have taken the last 9 months to work on their digital journey. Robert Carlén, CFO and Executive sponsor will share his perspectives on where the company has come from, their ambitions for the future and the lessons learned so far. The project team will describe the innovative, design lead approach that has been taken. 

The session will be in English and are sponsored by Deloitte.

Meeting room: A2

Trends like automation, integration, digital channels, and mobile workforces have caused a profound shift in the way customers interact with companies. Now here is this more apparent than in customer service, which impacts every moment of the customer experience.To thrive and compete in the new age of service, every organisation must reimagine their service approach and create transformational service experiences.

Join us to see how trailblazers like Volvo Car Group are using the World's #1 B2C and B2B Service Platform to capitalise on these trends to transform service and deliver customer success.

Customer Speaker: Sanny Hammarberg, Head of Global Retailer Experience Portfolio, Volvo Car Group.

This session will be in English.

Meeting room: A4

Business people today like to talk about sustainable growth and the company of tomorrow. What does scaling look like for a tech startup growing from being focused on R&D to commercial expansion worldwide? Come and listen to the fast-growing tech company Monocl and their CEO Björn Carlsson who will share their inspiring story of how they grew from a small startup to doubling in size just over a short time.

Customer Speaker: Björn Carlsson, CEO at Monocl

This session will be in English. 

Meeting room: C1

Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation.

Join us to hear how brands like McDonalds and Unilever use MuleSoft to dramatically accelerate their innovation.

This session will be in English. 

Meeting room: C3

Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure.

In this session you will hear how Salesforce customers as SVT successfully implemented the Salesforce Platform and how it fits in their Enterprise Architecture.

This session will be in English. 

Meeting room: C4

Enhancing Salesforce can be fun. New fields, workflows, validations, profiles, apex – you name it, the sky is the limit. But – have you out-enhanced Salesforce to a point that it is now a “mess”? How do you untangle the complex web of enhancement, and where do you start?

Join us to learn how to assess the current state of your org and what is needed to clean up your mess or get your implementation back on track.

This session will be in Swedish.

Meeting room: 21

Today a culture of learning has become vital to a company's success. Trailhead and myTrailhead are reinventing learning and enablement across businesses of all sizes and industries. Join us to discover best practices to increase Salesforce adoption and scale onboarding with your own branded and customized content with myTrailhead. See the latest Trailhead and myTrailhed product innovations in action and leave with the knowledge on how you can supercharge your employee's careers. 

Meeting room: 23

At this session we will talk about the challenges the financial services industry faces in the midst of its single biggest transformation of the modern era. It’s more important than ever to provide unified experiences to customer across channels, lines of business, and geographies. Join this session with your industry peers to explore:

  • Common triggers that drive transformation within the Financial Services industry
  • Strategies, learnings, and best practices that ensure constant innovation
  • Possible starting points for digital transformation at your organisation
  • Ways to prevent your company from slipping backwards into legacy silo practices and tactical thinking

This session will be in English.

Meeting room: 25

Where do I find out about best practice for Onsite Search for my Commerce site? Can I get advise on how to best use Einstein? Is it possible to get an assessment of my online customers Shopper Journey? These are just some of the questions Salesforce Commerce Cloud Accelerators can help with.

Join this interactive group discussion to share experiences of how to make the most from the offering from Salesforce, explore ideas on how to get your team fired up for reaching your goals and creating an action plan for successful enablement. 

This session will be in English.

Meeting room: 26

Our customers and prospects are intrigued by how Salesforce uses Salesforce. Especially as we have experienced exceptional growth since inception, largely due to the utilisation of our own platform. Interested in seeing if we practise what we preach?

In this session we will show you how the sales team at Salesforce leverage the platform. We will also share the secret sauce of our very own best strategy and tactics on how we run our own business and drive 30%+ annual growth using our own Salesforce technology. 

This session will be in English. 

Meeting room: 27

14:00 - 14:45 | Block 3 Breakouts

Join this break out session to learn how you can turn data and customer signals into rich audience insight and customer engagement using Salesforce DMP (data management platform). You will hear how companies such as ATG is using DMP to get to know their customers in a whole new way. 

Customer Speakers: Fredrik Steigård, Head Of Digital Communication at ATG & Niklas Nikolaidis, Senior Consultant - Marketing Technology at Curamando

This session will be in English. 

Meeting room: A1/Keynote room

Established players in the financial services industry face a rapidly changing world where consumers demand more, new partnerships are forming and digital innovation occurs daily.

Join this breakout session to learn more about how the winners in the market are able to drive customer mind share, authentic engagement and business performance through exploring new business opportunities in the space of Open Banking, the API Economy and through the formation of brand new partnerships and ecosystems.

Ame Stuart, VP of Digital Markets in Capgemini, will be joined by customers on stage in an engaging conversation around how they are re-shaping their business models to become digital leaders.

This session is sponsored by Capgemini and will be held in English. 

Meeting room: A2

Salesforce Commerce Cloud, the world’s #1 digital commerce platform reaches more than a BILLION consumers every year! Learn how B2C Commerce creates faster, smarter and more flexible paths to purchase and how B2B Commerce uses the power of commerce and CRM data to deliver more personalised and intelligent experiences for the business buyer. We invite commerce executives, developers, marketers and merchandisers to learn how to take advantage of the Salesforce Customer Success Platform - and become a Trailblazer for commerce.

Partner: Per-Mattias Norekvist, Managing partner at Improove

This session will be in English. 

Meeting room: A4

Welcome to a very exciting session were we introduce Salesforce Success Cloud and deep dive into how we run the biggest Salesforce implementation ever in the Nordics. If you ever wondered how to deliver a 20 000 user global Service Cloud project - we have the answers. Lots of learnings to be shared in topics such as: Large Scale Agile Delivery, Massive Scope Break Down,100% Virtual Team. And yes, we are live and will share our stories from the trenches.

This session will be in Swedish. 

Meeting room: C1

When your needs are beyond low-code tools and configuration, what tools are available for you as an architect/developer? In this session we will explain how you extend your applications with custom code either in the Lightning Platform and Heroku.

It is recommended that you attend the Salesforce Platform Session 1 prior to this session but it is no requirement.

This session will be in English. 

Meeting room: C3

#AwesomeAdmins power success with Salesforce. Join us for an action-packed learning adventure to discover how you can put your Admin super powers to work at your company. See live demos of the latest features in action, learn practical tips from your peers, and leave with the insight and inspiration to blaze your trail with Salesforce.

Customer Speakers: Ted Nilsson - Raysearch, Nicholas Gullberg - Schibsted, Nathalie Bringeland - IAR Systems and Promila Bhat - Musqot 

The session will be in Swedish. 

Meeting room: C4

Join this interactive group discussion focused on Advertising Studio. In this session, you will explore concepts around planning an actionable audience segmentation strategy, creating always-on advertising programs, and using advertising studio together with Journey Builder.

This session will be in Swedish.

Meeting room: 21

Quip for Sales makes deals simpler with collaborative canvases in Salesforce. On average, reps spend 52% of their time on manual activities across multiple tools and applications, and only 34% of their time actually selling. What problem does Quip for Sales solve? Quip streamlines unstructured deal chaos inside Salesforce boosting deal productivity. You can now empower sales reps to lead teams through deals more effectively with connected account plans, territory plans, account handoffs, and much more in the context of Salesforce.

This session will be in English.

Meeting room: 23

Recurring revenue can be a dream come true, when you know how to grow it and manage it. Discover how Salesforce CPQ & Billing can reinvent how organizations manage revenue lifecycle. Learn to empower sales with fast, accurate quoting, discover how to manage the complexities of recurring revenue, and unify sales and financial data to unlock business insights – all on the Salesforce platform.

This session will be in English. 

Meeting room: 25

Products that are optimised for the Salesforce marketplace are the most successful. As an ISV, learn how to succeed with the AppExchange and get insider experience about the strategies and tactics that help achieve product/market fit faster. You'll hear about the power of the AppExchange ecosystem, top growth opportunities for partners, and best practices of engaging with Salesforce as an ISV. 

Speakers: Baman Motivala, VP ISV EMEA, Salesforce, 

Partner Speakers: Anna Engman, Chief Revenue Officer at Musqot and Nils Olsson, Chief Product Officer at Tacton Systems

This session will be in English. 

Meeting room: 26

Marketers; do you ever feel like you're a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI.

Join this session and find out how you can use marketing automation to drive sales and marketing alignment.

This session will be in English. 

Meeting room: 27

Customer Success Expo

Network with our partner ecosystem of systems integrators and ISVs eager to share how you can extend your Salesforce implementations fast. Understand first-hand how they offer strategic guidance, deep technical skills, and relevant expertise to help you transform your business. 

Connect with our ISV partners and learn how to expand the footprint of your Salesforce solution with technology that is developed on or integrates with the Salesforce platform. Regardless of the size of your company and your industry, you will find solutions that will enhance your ROI from Salesforce.

Meet Salesforce experts and understand how to innovate with Salesforce technology through interactive demos, theater presentations, and hands-on workshops. The Salesforce Campground is your one-stop shop to experience everything the Customer Success Platform has to offer.
Small businesses grow faster with Salesforce, driving speed and productivity. Come and check out the Small Business Zone and see how Trailblazers at growing businesses are using technology to find the right customers, win more deals, keep customers happy, and connect everything they do.

We’ve created an innovative and inspiring line up of speakers, sessions, and content to show you how we can help you take Salesforce to the next level. Stop by our Success Cloud Adoption Theater in the Expo Area where we will be ready to answer your questions, give you expert advice, and connect you with the resources you need to achieve your most ambitious goals. We look forward to blazing a trail together!

Sessions and timings:

10.40 - 11.00 5 Tips for Launching Epic Salesforce Implementations 

12.10 - 12.30 Project & Program Healthchecks to Avoid CRM failure

12.40 - 13.00 Break Down Silos to Create Seamless Journeys with Your Customers

14.50 - 15.10 Create Relevant, Personal Customer Experiences Using Content Builder

 

Trailhead is the fun way to learn Salesforce. Whether you’re a Salesforce developer, admin or user, Trailhead helps you learn the skills to succeed. At Basecamp, Trailhead and the Salesforce community come together for a day of networking, learning and fun - and prizes! Check out Trailhead now: trailhead.salesforce.com

17.00 - 18.00 Meet the Trailblazers

Join us in the Trailhead Zone to connect, learn together and have fun with Trailblazers like YOU!

Basecamp Stockholm

Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.