Nordic Research: State of the Business Report

Learn what consumers and business buyers expect from you.

Support, Security and Sustainability in 2020 and beyond

How can Nordic business leaders meet the expectations of their customers?

In August 2020, Salesforce conducted a survey with 643 consumers and business leaders in Denmark, Sweden, Norway and Finland to discover their attitudes, values and preferences on a variety of topics, including support, security and sustainability.

To develop successful customer journeys, business leaders need to prioritise three areas revealed in this survey, guiding them on their customer approach. 


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