{"id":329,"date":"2024-11-04T15:37:00","date_gmt":"2024-11-04T14:37:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=329"},"modified":"2025-04-08T14:57:33","modified_gmt":"2025-04-08T12:57:33","slug":"kina-ritar-om-handelskartan-en-utmaning-for-svenska-foretag","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/se\/news\/press-releases\/2024\/11\/04\/kina-ritar-om-handelskartan-en-utmaning-for-svenska-foretag\/","title":{"rendered":"Kina ritar om handelskartan: En utmaning f\u00f6r svenska f\u00f6retag"},"content":{"rendered":"\n<p>Enligt en f\u00e4rsk rapport fr\u00e5n Salesforce, baserad p\u00e5 f\u00f6rs\u00e4ljningsdata fr\u00e5n 1,5 miljarder konsumenter, f\u00f6rv\u00e4ntas kinesiska e-handelsplattformar st\u00e5 f\u00f6r 160 miljarder dollar i global marknadsandel utanf\u00f6r Kina under Black Week och den kommande julhandeln.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Akt\u00f6rer som Shein och Temu kan ta s\u00e5 mycket som 21 procent av den globala handeln under denna period, s\u00e4ger Martin Lindahl, Regional Vice President p\u00e5 Salesforce.<\/li>\n<\/ul>\n\n\n\n<p>I en perfekt storm av inflation, ekonomisk os\u00e4kerhet och ett \u00f6kat fokus p\u00e5 sparande, v\u00e4nder sig allt fler prisk\u00e4nsliga konsumenter till kinesiska shoppingappar.<\/p>\n\n\n\n<p>Det har g\u00e5tt knappt ett \u00e5r sedan fast fashion-j\u00e4tten Temu kom till Sverige och har snabbt blivit en favorit bland svenska konsumenter. I januari blev appen den mest nedladdade i landet. Statistik fr\u00e5n Svensk Handel visar att sju av tio svenska konsumenter n\u00e5gon g\u00e5ng har klickat hem produkter fr\u00e5n Temu eller Shein.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-global-trend\">En global trend<\/h2>\n\n\n\n<p>Trenden \u00e4r \u00e4ven tydlig globalt, d\u00e4r kinesiska e-handlare vinner alltmer mark i Europa och USA. Enligt Salesforce rapport Holiday Prediction har tv\u00e5 tredjedelar av konsumenterna i v\u00e4st gjort minst ett k\u00f6p p\u00e5 Aliexpress, Shein, Temu eller via TikTok de senaste sex m\u00e5naderna.<\/p>\n\n\n\n<p>I unders\u00f6kningen uppger tv\u00e5 av tre av de tillfr\u00e5gade att priset avg\u00f6r var de handlar, medan en tredjedel prioriterar kvalitet.<\/p>\n\n\n\n<p>Martin Lindahl, som arbetar p\u00e5 Salesforce och m\u00f6ter m\u00e5nga svenska f\u00f6retag, menar att f\u00f6r\u00e4ndringen i konsumentbeteendet gynnar de kinesiska akt\u00f6rerna.<\/p>\n\n\n\n<p>Vi ser en klar f\u00f6rskjutning d\u00e4r konsumenter allt oftare v\u00e4ljer bort kvalitet till f\u00f6rm\u00e5n f\u00f6r l\u00e4gre priser. Detta skifte ger kinesiska e-handelsplattformar m\u00f6jligheten att ta en allt st\u00f6rre marknadsandel, s\u00e4ger Martin Lindahl.<\/p>\n\n\n\n<p>Mycket st\u00e5r p\u00e5 spel f\u00f6r svensk handel n\u00e4r Black Week och julhandeln drar i g\u00e5ng i h\u00f6st. Enligt unders\u00f6kningen fr\u00e5n Salesforce planerar 63 procent av konsumenterna globalt att handla fr\u00e5n kinesiska plattformar under denna kritiska handelsperiod.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi uppskattar att akt\u00f6rer som Shein och Temu kan ta s\u00e5 mycket som 21 procent av den globala handeln. Det faktum att Amazon nyligen lanserade en ny l\u00e5gprisstrategi visar att Temu och Shein snabbt \u00e4ter upp deras marknadsandelar.<\/li>\n<\/ul>\n\n\n\n<p>Millennials \u00e4r s\u00e4rskilt aktiva p\u00e5 plattformar som Shein och Temu. Tv\u00e5 av tre planerar att k\u00f6pa julklappar via kinesiska shoppingappar i \u00e5r. Andelen \u00e4r \u00e4nnu h\u00f6gre bland barnfamiljer, visar statistik fr\u00e5n Holiday Predictions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-atgarder-mot-kinesiska-plattformar\">\u00c5tg\u00e4rder mot kinesiska plattformar<\/h2>\n\n\n\n<p>I takt med att de kinesiska plattformarna v\u00e4xer har l\u00e4nder runt om i v\u00e4rlden b\u00f6rjat vidta \u00e5tg\u00e4rder. EU planerar att inf\u00f6ra tullavgifter p\u00e5 billiga varor som importeras fr\u00e5n utanf\u00f6r unionen, i ett f\u00f6rs\u00f6k att bromsa infl\u00f6det av l\u00e5gprisprodukter fr\u00e5n kinesiska e-handelsplattformar.&nbsp;<\/p>\n\n\n\n<p>I Sverige har intresseorganisationen Svensk Handel debatterat f\u00f6r sk\u00e4rpt lagstiftning och \u00f6kad tillsyn av f\u00f6rs\u00e4ljningsmetoder hos kinesiska plattformar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mojligheter-for-svenska-foretag\">M\u00f6jligheter f\u00f6r svenska f\u00f6retag<\/h2>\n\n\n\n<p>Martin Lindahl anser att svenska f\u00f6retag sj\u00e4lva kan g\u00f6ra mycket f\u00f6r att beh\u00e5lla sina kunder och framh\u00e5ller lojalitetsprogram och po\u00e4ngsystem som viktiga verktyg.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Det g\u00e4ller att uppr\u00e4tth\u00e5lla starka kundrelationer f\u00f6r att s\u00e4kerst\u00e4lla \u00e5terkommande k\u00f6p. Ta vara p\u00e5 kunddata, som k\u00f6pprofiler och preferenser, f\u00f6r att f\u00f6rb\u00e4ttra kundservicen. Personlig service \u00e4r nyckeln, s\u00e4ger Lindahl.<\/li>\n<\/ul>\n\n\n\n<p>Han p\u00e5pekar ocks\u00e5 att artificiell intelligens spelar en st\u00f6rre roll i m\u00e4nniskors shoppingvanor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi f\u00f6rv\u00e4ntar oss att AI-baserade s\u00f6kningar kommer att \u00f6ka f\u00f6rs\u00e4ljningen avsev\u00e4rt j\u00e4mf\u00f6rt med traditionella s\u00f6kmetoder, s\u00e4ger han.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-om-holiday-predictions\">Om Holiday Predictions:<\/h2>\n\n\n\n<p>Salesforce har analyserat data fr\u00e5n \u00f6ver 1,5 miljarder shoppare i 64 l\u00e4nder med fokus p\u00e5 tolv nyckelmarknader d\u00e4r Norden ing\u00e5r. Man har granskat datapunkter som transaktioner, returer och f\u00f6rs\u00e4ndelser \u00f6ver de senaste nio kvartalen f\u00f6r att identifiera aktuella trender och utvecklingen inom e-handeln.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enligt en f\u00e4rsk rapport fr\u00e5n Salesforce, baserad p\u00e5 f\u00f6rs\u00e4ljningsdata fr\u00e5n 1,5 miljarder konsumenter, f\u00f6rv\u00e4ntas kinesiska e-handelsplattformar st\u00e5 f\u00f6r 160 miljarder dollar i global marknadsandel utanf\u00f6r Kina under Black Week och den kommande julhandeln. I en perfekt storm av inflation, ekonomisk os\u00e4kerhet och ett \u00f6kat fokus p\u00e5 sparande, v\u00e4nder sig allt fler prisk\u00e4nsliga konsumenter till kinesiska [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":353,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[54],"sf_theme":[59],"sf_topic":[278,294,14],"sf_product":[65,67],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[128],"sf_collection":[140],"sf_visibility":[],"coauthors":[272],"class_list":["post-329","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-commerce-2","sf_topic-data","sf_product-commerce-cloud","sf_product-customer-360","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kina ritar om handelskartan: En utmaning f\u00f6r svenska f\u00f6retag - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kina ritar om handelskartan: En utmaning f\u00f6r svenska f\u00f6retag\" \/>\n<meta property=\"og:description\" content=\"Enligt en f\u00e4rsk rapport fr\u00e5n Salesforce, baserad p\u00e5 f\u00f6rs\u00e4ljningsdata fr\u00e5n 1,5 miljarder konsumenter, f\u00f6rv\u00e4ntas kinesiska e-handelsplattformar st\u00e5 f\u00f6r 160 miljarder dollar i global marknadsandel utanf\u00f6r Kina under Black Week och den kommande julhandeln. 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