{"id":51,"date":"2022-07-12T19:27:00","date_gmt":"2022-07-12T17:27:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=51"},"modified":"2025-01-22T15:26:25","modified_gmt":"2025-01-22T14:26:25","slug":"e-handeln-minskade-med-11-procent-i-norden-under-forsta-kvartalet","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/se\/news\/press-releases\/2022\/07\/12\/e-handeln-minskade-med-11-procent-i-norden-under-forsta-kvartalet\/","title":{"rendered":"E-handeln minskade med 11 procent i Norden under f\u00f6rsta kvartalet"},"content":{"rendered":"\n<p><i><b><i>Efter en l\u00e5ng period av tillv\u00e4xt har inflation, problem i leveranskedjan och ekonomisk os\u00e4kerhet minskat konsumenternas k\u00f6pkraft. Det visar en f\u00e4rsk e-handelsunders\u00f6kning fr\u00e5n Salesforce<\/i><\/b><i><b>.<\/b><\/i><\/i><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>F\u00f6rutom att f\u00f6rs\u00e4ljningen minskade med 11 procent, visar <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/shopping-index\/\"><u>unders\u00f6kningen fr\u00e5n Salesforce<\/u><\/a> en minskning av trafiken till nordiska onlinebutiker med 3 procent, samt en minskning med 10 procent i best\u00e4llningar.<\/p>\n\n\n\n<p>Inflation, problem med leveranskedjan, stigande el- och br\u00e4nslepriser och inte minst det p\u00e5g\u00e5ende kriget i Ukraina p\u00e5verkar konsumenternas pl\u00e5nbok. Nedg\u00e5ngen i e-handeln under f\u00f6rsta kvartalet kan vara en indikation p\u00e5 att vi snart kommer uppleva ett stort skifte n\u00e4r det g\u00e4ller konsumenternas starka k\u00f6pben\u00e4genhet som vi de senaste tv\u00e5 \u00e5ren har sett, s\u00e4ger Frank Rombouts, ehandelsexpert p\u00e5 Salesforce.<\/p>\n\n\n\n<p>F\u00f6r \u00e5terf\u00f6rs\u00e4ljare kan det inneb\u00e4ra att de borde se \u00f6ver de kampanjer som planeras f\u00f6r \u00e5ret och hitta balansen mellan att stimulera efterfr\u00e5gan och optimera marginalerna. Stramare budgetar privat kan ocks\u00e5 tvinga \u00e5terf\u00f6rs\u00e4ljare att erbjuda stora rabatter och flexibla betalningsalternativ, som &#8221;K\u00f6p nu, betala senare&#8221;. Det kan ge v\u00e4rdefull och n\u00f6dv\u00e4ndig flexibilitet och trygghet f\u00f6r kunderna. Det blir ocks\u00e5 viktigt f\u00f6r \u00e5terf\u00f6rs\u00e4ljare att minska eller eliminera avst\u00e5ndet mellan fysiska och digitala kanaler f\u00f6r att attrahera och beh\u00e5lla lojala kunder, till\u00e4gger han.<\/p>\n\n\n\n<p><b>1. Nyckeltal f\u00f6r e-handel i Norden f\u00f6rsta kvartalet 2022:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onlinef\u00f6rs\u00e4ljningen minskade med 11 procent, j\u00e4mf\u00f6rt med f\u00f6rsta kvartalet 2021<\/li>\n\n\n\n<li>Trafiken till nordiska n\u00e4tbutiker minskade med 3 procent<\/li>\n\n\n\n<li>Antalet onlineordrar minskade med 10 procent<\/li>\n\n\n\n<li>Vi handlade fortfarande mest fr\u00e5n mobilen. 70 procent av trafiken till n\u00e4tbutiker kom fr\u00e5n mobiltelefoner, samt 65 procent av best\u00e4llningarna<\/li>\n\n\n\n<li>Konverteringsgraden till n\u00e4tbutiker i Norden var i snitt 1,7 procent<\/li>\n\n\n\n<li>Vi spenderade i genomsnitt 96,19 USD per best\u00e4llning. Detta motsvarar 937,68 SEK per dagsvaluta (5 maj 2022)<\/li>\n\n\n\n<li>Surfplattor stod f\u00f6r den st\u00f6rsta andelen bes\u00f6k i n\u00e4tbutiker som drivs av sociala medier (13 procent). Sedan kom mobil (9 procent) och dator (1 procent). I genomsnitt kom 7 procent av trafiken till n\u00e4tbutiker fr\u00e5n sociala medier.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Efter en l\u00e5ng period av tillv\u00e4xt har inflation, problem i leveranskedjan och ekonomisk os\u00e4kerhet minskat konsumenternas k\u00f6pkraft. Det visar en f\u00e4rsk e-handelsunders\u00f6kning fr\u00e5n Salesforce. F\u00f6rutom att f\u00f6rs\u00e4ljningen minskade med 11 procent, visar unders\u00f6kningen fr\u00e5n Salesforce en minskning av trafiken till nordiska onlinebutiker med 3 procent, samt en minskning med 10 procent i best\u00e4llningar. Inflation, problem [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":156,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[53],"sf_theme":[59,58],"sf_topic":[15,11],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[124],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-51","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_theme-customer-engagement","sf_topic-digital-transformation","sf_topic-customer-engagement","sf_location-emea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-handeln minskade med 11 procent i Norden under f\u00f6rsta kvartalet - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-handeln minskade med 11 procent i Norden under f\u00f6rsta kvartalet\" \/>\n<meta property=\"og:description\" content=\"Efter en l\u00e5ng period av tillv\u00e4xt har inflation, problem i leveranskedjan och ekonomisk os\u00e4kerhet minskat konsumenternas k\u00f6pkraft. 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