{"id":61,"date":"2022-07-12T19:27:00","date_gmt":"2022-07-12T17:27:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=61"},"modified":"2025-01-22T15:25:32","modified_gmt":"2025-01-22T14:25:32","slug":"ny-e-handelsanalys-julhandeln-kommer-att-erbjuda-betydande-prishojningar-for-konsumenterna","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/se\/news\/press-releases\/2022\/07\/12\/ny-e-handelsanalys-julhandeln-kommer-att-erbjuda-betydande-prishojningar-for-konsumenterna\/","title":{"rendered":"Ny e-handelsanalys: Julhandeln kommer att erbjuda betydande prish\u00f6jningar f\u00f6r konsumenterna."},"content":{"rendered":"\n<p><b>Nya siffror fr\u00e5n 1 miljard globala konsumenter visar att inflationen driver tillv\u00e4xten online.<\/b><\/p>\n\n\n\n<p><b><i>Onlinehandeln i Norden v\u00e4xte med 7% under tredje kvartalet. Men r\u00e5varubristen och \u00f6kande produktionskostnader h\u00f6jer prisniv\u00e5erna och minskar tillg\u00e5ngen p\u00e5 produkter.<\/i><\/b><\/p>\n\n\n\n<p>Onlinehandeln forts\u00e4tter att \u00f6ka med rekordfart till 1,2 triljoner USD, men inflationen, snarare \u00e4n trafikvolymerna, v\u00e4ntas vara motorn i tillv\u00e4xten. Det visar Salesforce Q3 Shopping Index och prognos f\u00f6r \u00e5rets julhandel.<\/p>\n\n\n\n<p>I sp\u00e5ren av pandemin har marknaden f\u00f6r \u00e5terf\u00f6rs\u00e4ljare, leverant\u00f6rer och konsumenter blivit mer utmanande. Tillverkningskapaciteten, kostnaden f\u00f6r logistik, och bristen p\u00e5 arbetskraft \u00e4r alla utmaningar som v\u00e4ntas resultera i h\u00f6gre priser och produktbrist.<\/p>\n\n\n\n<p><b>Shopping Index Q3<\/b><\/p>\n\n\n\n<p>Onlinehandeln normaliseras n\u00e5got efter ett spektakul\u00e4rt 2020 d\u00e4r tillv\u00e4xten var 50%. Tillv\u00e4xten forts\u00e4tter s\u00e5v\u00e4l globalt som i Norden och drivs av de \u00f6kande priserna.<\/p>\n\n\n\n<p>Indexet f\u00f6r Norden visar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onlinef\u00f6rs\u00e4ljningen \u00f6kade 7% i Norden (11% globalt)<\/li>\n\n\n\n<li>Antalet best\u00e4llningar minskade med 8% (-2% globalt)<\/li>\n\n\n\n<li>Samtidigt \u00f6kade det genomsnittliga orderv\u00e4rdet per person med n\u00e4rmare 4%, fr\u00e5n USD 98,18 till 101,93.<\/li>\n\n\n\n<li>Avbrutna k\u00f6p var vanligast p\u00e5 mobilen (84%) f\u00f6ljt av desktop och tablet som b\u00e5da ligger p\u00e5 76%.<\/li>\n\n\n\n<li>Sociala medier har drivit mer och mer trafik och \u00f6kade med 6% sen f\u00f6reg\u00e5ende \u00e5r.<\/li>\n<\/ul>\n\n\n\n<p><b>Salesforce julhandelsprognos<\/b><\/p>\n\n\n\n<p>Salesforce presenterar ocks\u00e5 sin \u00e5rliga prognos f\u00f6r julhandeln (1 nov-31 dec). Dessa 5 globala trender f\u00f6rutsp\u00e5s:<\/p>\n\n\n\n<p><b>1. Den digitala tillv\u00e4xten sl\u00e5r nya rekord<\/b><\/p>\n\n\n\n<p>\u2013 Tillv\u00e4xten i Salesforce-ekonomin g\u00e5r tillbaka till tanken p\u00e5 samarbete.V\u00e5r plattform ger mer \u00e4n endast tekniska m\u00f6jligheter, det \u00e4r en plattform som f\u00f6r samman teknik och individer som skapar engagemang \u00f6ver hela v\u00e4rlden och som genererar m\u00e5nga nya jobb och int\u00e4kter. I Sverige beh\u00f6ver vi bli m\u00e5nga fler och ska v\u00e4xa partner n\u00e4tverket 6 g\u00e5nger v\u00e5r egen storlek till 2026, s\u00e4ger Christian Conradsen, partnerchef p\u00e5 Salesforce Sverige.<\/p>\n\n\n\n<p>\u2013 Vilken kompetens som beh\u00f6vs kommer att variera fr\u00e5n bransch till bransch. Det \u00e4r alltifr\u00e5n sakernas internet (IoT) i handel, nya verktyg f\u00f6r automation inom medicin, till hantering av mer komplexa applikationer f\u00f6r samarbete, kundservice eller program som drivs av artificiell intelligens. Inom den offentliga sektorn ser vi ocks\u00e5 ett \u00f6kat behov av b\u00e4ttre hantering av applikationer f\u00f6r samarbete, kundservice och medborgardialog, s\u00e4ger Fredrik Kangas, VD p\u00e5 Xceed.<\/p>\n\n\n\n<p><b>2. \u00d6kande priser sipprar igenom hela v\u00e4rdekedjan<\/b><\/p>\n\n\n\n<p>Salesforce f\u00f6rutsp\u00e5r en 30% kostnads\u00f6kning f\u00f6r tillverkar och \u00e5terf\u00f6rs\u00e4ljarledet. \u00d6kningen beror p\u00e5 faktorer s\u00e5som brist p\u00e5 r\u00e5varor, brist p\u00e5 arbetskraft, \u00f6kade fraktkostnader, h\u00f6gre l\u00f6ner etc. Dessa kostnader f\u00f6rv\u00e4ntas att \u00f6verf\u00f6ras p\u00e5 konsumenterna som kan f\u00f6rv\u00e4nta sig se pris\u00f6kningar p\u00e5 uppemot 20%.<\/p>\n\n\n\n<p>En annan trend i sp\u00e5ren av dessa pris\u00f6kningar \u00e4r en v\u00e4xande tendens till att skjuta fram sin betalning. Dessa typer av betalningar f\u00f6rv\u00e4ntas f\u00f6rdubblas till 8% av av best\u00e4llningarna.<\/p>\n\n\n\n<p><b>3. Produkttillg\u00e4nglighet kan vara stora helgboven<\/b><\/p>\n\n\n\n<p>Massiva st\u00f6rningar i hela tillverknings- och distributionskedjan g\u00f6r det troligt att lagren inte kommer att r\u00e4cka. R\u00e5varubrist, \u00f6kade kostnader f\u00f6r varucontainrar och flaskhalsar i hamnar \u00e4r n\u00e5gra orsaker till varf\u00f6r man f\u00f6rv\u00e4ntar sig en 5% minskning av lagerh\u00e5llningsenheter.<\/p>\n\n\n\n<p><b>4. Fysiska butiken blir en viktig del i den digitala strategin<\/b><\/p>\n\n\n\n<p>6 av 10 best\u00e4llningar online kommer att vara p\u00e5verkade av en fysisk butik. Den fysiska butiken \u00e4r d\u00e4rf\u00f6r l\u00e5ngt ifr\u00e5n d\u00f6d men kommer ist\u00e4llet att spela en ny och viktig roll i kundresan, n\u00e5got som svenska H\u00e4stens arbetar aktivt med redan idag.<\/p>\n\n\n\n<p>&#8211; Butiken och v\u00e5ra Sleep Coaches \u00e4r en kritisk del i v\u00e5r digitala strategi. Med butiker i 46 l\u00e4nder runt om i v\u00e4rlden \u00e4r vi fokuserade p\u00e5 att ut\u00f6ka v\u00e5r digitala marknadsf\u00f6ring, e-handel och betalningsm\u00f6jligheter s\u00e5 att vi kan forts\u00e4tta vara en innovat\u00f6r och marknadsledare. Att kombinera fysisk butik med mobil upplevelse \u00e4r viktigt f\u00f6r oss. Vi har exempelvis minskat tiden att best\u00e4lla en s\u00e4ng i butik fr\u00e5n en halvtimme till ca tv\u00e5 minuter med en iPhone och Salesforce Mobile SDK, s\u00e4ger James Aschberger, Chief Customer &amp; Marketing Officer p\u00e5 H\u00e4stens.<\/p>\n\n\n\n<p><b>5. En jul utan cookies<\/b><\/p>\n\n\n\n<p>Lagstiftning och allm\u00e4nhetens tendens att st\u00e4nga av cookies har gjort att handlare beh\u00f6ver t\u00e4nka nytt kring hur prim\u00e4ra kunddata samlas. Fler lojalitetsprogram v\u00e4ntas p\u00e5 marknaden samtidigt som organiska sociala strategier blir centrala. Salesforce f\u00f6rv\u00e4ntar sig att de sociala rekommendationerna \u00f6kar med 30%. Dessutom sp\u00e5r man att email till konsumenter f\u00e5r se den st\u00f6rsta \u00f6kningen (18%) p\u00e5 \u00e5ratal.<\/p>\n\n\n\n<p>\u2013 Att erbjuda en digital och personaliserad shoppingupplevelse blir allt viktigare f\u00f6r handlare. Lojalitetsprogram, engagemang i sociala medier och personaliserad e-postmarknadsf\u00f6ring kommer att vara viktiga f\u00f6r julhandeln i \u00e5r. V\u00e5r prognos \u00e4r en \u00f6kning om 30 procent i e-handelstrafiken fr\u00e5n sociala medier och 18 procent fr\u00e5n personaliserad e-postmarknadsf\u00f6ring denna julhandel, j\u00e4mf\u00f6rt med f\u00f6rra \u00e5rets, s\u00e4ger Frank Rombouts, ansvarig f\u00f6r e-commerce p\u00e5 Salesforce i Sverige och Finland.<\/p>\n\n\n\n<p><b>Metodik<\/b><\/p>\n\n\n\n<p>Q3 Shopping Index baseras p\u00e5 aggregerad data fr\u00e5n cirka 1 miljard onlineanv\u00e4ndare i drygt 40 l\u00e4nder. Julhandelsprognosen (1 nov-31 dec) baseras p\u00e5 24 av 30 topp\u00e5terf\u00f6rs\u00e4ljare i USA, samt allm\u00e4n tredjepartsdata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nya siffror fr\u00e5n 1 miljard globala konsumenter visar att inflationen driver tillv\u00e4xten online. Onlinehandeln i Norden v\u00e4xte med 7% under tredje kvartalet. Men r\u00e5varubristen och \u00f6kande produktionskostnader h\u00f6jer prisniv\u00e5erna och minskar tillg\u00e5ngen p\u00e5 produkter. Onlinehandeln forts\u00e4tter att \u00f6ka med rekordfart till 1,2 triljoner USD, men inflationen, snarare \u00e4n trafikvolymerna, v\u00e4ntas vara motorn i tillv\u00e4xten. Det [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":164,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[40],"sf_theme":[59],"sf_topic":[15],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[124],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-61","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_location-emea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ny e-handelsanalys: Julhandeln kommer att erbjuda betydande prish\u00f6jningar f\u00f6r konsumenterna - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny e-handelsanalys: Julhandeln kommer att erbjuda betydande prish\u00f6jningar f\u00f6r konsumenterna.\" \/>\n<meta property=\"og:description\" content=\"Nya siffror fr\u00e5n 1 miljard globala konsumenter visar att inflationen driver tillv\u00e4xten online. Onlinehandeln i Norden v\u00e4xte med 7% under tredje kvartalet. Men r\u00e5varubristen och \u00f6kande produktionskostnader h\u00f6jer prisniv\u00e5erna och minskar tillg\u00e5ngen p\u00e5 produkter. Onlinehandeln forts\u00e4tter att \u00f6ka med rekordfart till 1,2 triljoner USD, men inflationen, snarare \u00e4n trafikvolymerna, v\u00e4ntas vara motorn i tillv\u00e4xten. 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