{"id":71,"date":"2022-10-27T19:27:00","date_gmt":"2022-10-27T17:27:00","guid":{"rendered":""},"modified":"2025-01-22T15:23:03","modified_gmt":"2025-01-22T14:23:03","slug":"bilindustrin-har-lagt-fortroende-for-sin-digitala-formaga-ny-rapport-visar-branschens-egna-insikter-om-risker-och-mojligheter-med-digitaliseringen","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/se\/news\/press-releases\/2022\/10\/27\/bilindustrin-har-lagt-fortroende-for-sin-digitala-formaga-ny-rapport-visar-branschens-egna-insikter-om-risker-och-mojligheter-med-digitaliseringen\/","title":{"rendered":"Bilindustrin har l\u00e5gt f\u00f6rtroende f\u00f6r sin digitala f\u00f6rm\u00e5ga \u2013 ny rapport visar branschens egna insikter om risker och m\u00f6jligheter med digitaliseringen."},"content":{"rendered":"\n<p>Mjukvaruf\u00f6retaget Salesforce publicerar nu sin f\u00f6rsta Trends in Automotive-rapport, inneh\u00e5llandes nyckeldata och insikter fr\u00e5n femhundra beslutsfattare inom den globala bilindustrin. Biltillverkare, \u00e5terf\u00f6rs\u00e4ljare och l\u00e5ngivare finns alla representerade i rapporten.<\/p>\n\n\n\n<p>Trycket p\u00e5 bilindustrin \u00e4r enormt just nu. Komponentbrist, energipriser och minskat k\u00f6putrymme bland kunder \u00e4r n\u00e5gra av orosmolnen. Samtidigt som dessa kriser beh\u00f6ver pareras sker en \u00f6verg\u00e5ng till den digitala v\u00e4rlden. Vad s\u00e4ger branschen om de risker och m\u00f6jligheter digitaliseringen medf\u00f6r?<\/p>\n\n\n\n<p>Rapporten visar bland annat att:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Branschen har ett l\u00e5gt f\u00f6rtroende f\u00f6r sin digitala f\u00f6rm\u00e5ga<\/b> \u2013 b\u00e5de tillverkare och \u00e5terf\u00f6rs\u00e4ljare rankar sin f\u00f6rm\u00e5ga att flytta sin f\u00f6rs\u00e4ljning online l\u00e5gt. Rapporten m\u00e4ter bland annat faktorer som att kunna n\u00e5 kunder via flera kanaler (sms, mail, webb, mobil) eller att individanpassa kommunikationen utifr\u00e5n kundprofil, kanal, typ av fordon etc. I b\u00e5da fallen rankar man sin f\u00f6rm\u00e5ga mycket l\u00e5gt.<\/li>\n\n\n\n<li><b>Den data man beh\u00f6ver saknas ofta<\/b> \u2013 93% av respondenterna anser att f\u00f6rstahandsdata kan p\u00e5 allvar \u00f6ka kundupplevelsen men bara 46 % av respondenterna anger att de har utf\u00f6rliga kunddata. Anledningen \u00e4r att data s\u00e5som kundprofil, transaktionshistorik, servicehistorik m.m. lagras i olika system. Den data branschen rankar som viktigast i sammanhanget \u00e4r fordonsdata fr\u00e5n sensorer, lokaliserings- och kommunikationsenheter t.ex.<\/li>\n\n\n\n<li><b>Jakten p\u00e5 nya int\u00e4ktsstr\u00f6mmar \u00e4r i full g\u00e5ng<\/b> \u2013 bilbranschens egna finansbolag jobbar med nya s\u00e4tt att bredda sina erbjudanden, genom att exempelvis ge dessa m\u00f6jlighet att k\u00f6pa f\u00f6rs\u00e4kringar som baseras p\u00e5 anv\u00e4ndning eller leverera uppgraderingar av bilfunktionalitet p\u00e5 prenumeration.<\/li>\n\n\n\n<li><b>Investeringarna h\u00f6gst inom IoT<\/b> \u2013 vad g\u00e4ller de investeringar som branschen satsar p\u00e5 just nu ifr\u00e5ga om uppkopplade fordon, svarar 68% av tillverkarna och 62% av \u00e5terf\u00f6rs\u00e4ljarna att det \u00e4r IoT, dvs. m\u00f6jligheter att koppla upp fordonen till olika milj\u00f6er, i s\u00e5v\u00e4l stillast\u00e5ende som r\u00f6rligt l\u00e4ge.<\/li>\n<\/ul>\n\n\n\n<p>\u201cRapporten st\u00e4mmer v\u00e4l \u00f6verens med v\u00e5r egen research p\u00e5 omr\u00e5det. En digitalk\u00f6pupplevelse st\u00e4ller oerh\u00f6rt h\u00f6gra krav p\u00e5 timing och transparens. Med stora ekonomiska beslut kommer \u00f6kade krav p\u00e5 tydlighet och tillg\u00e4nglighet. Att uppr\u00e4tth\u00e5lla en digital D2C aff\u00e4rsmodell f\u00f6rpliktigar, inte minst i gr\u00e4nssnitt och timing. Relevant kommunikation i r\u00e4tt kanal \u00e4r fortfarande avg\u00f6rande f\u00f6r att bli kostnadseffektiv\u201d, s\u00e4ger Fredrik Sterner Cederl\u00f6f, Global Head of Customer Insight &amp; Analytics p\u00e5 Polestar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mjukvaruf\u00f6retaget Salesforce publicerar nu sin f\u00f6rsta Trends in Automotive-rapport, inneh\u00e5llandes nyckeldata och insikter fr\u00e5n femhundra beslutsfattare inom den globala bilindustrin. Biltillverkare, \u00e5terf\u00f6rs\u00e4ljare och l\u00e5ngivare finns alla representerade i rapporten. Trycket p\u00e5 bilindustrin \u00e4r enormt just nu. Komponentbrist, energipriser och minskat k\u00f6putrymme bland kunder \u00e4r n\u00e5gra av orosmolnen. Samtidigt som dessa kriser beh\u00f6ver pareras sker en [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":152,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[54],"sf_theme":[59],"sf_topic":[15],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[128],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-71","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bilindustrin har l\u00e5gt f\u00f6rtroende f\u00f6r sin digitala f\u00f6rm\u00e5ga \u2013 ny rapport visar branschens egna insikter om risker och m\u00f6jligheter med digitaliseringen - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilindustrin har l\u00e5gt f\u00f6rtroende f\u00f6r sin digitala f\u00f6rm\u00e5ga \u2013 ny rapport visar branschens egna insikter om risker och m\u00f6jligheter med digitaliseringen.\" \/>\n<meta property=\"og:description\" content=\"Mjukvaruf\u00f6retaget Salesforce publicerar nu sin f\u00f6rsta Trends in Automotive-rapport, inneh\u00e5llandes nyckeldata och insikter fr\u00e5n femhundra beslutsfattare inom den globala bilindustrin. 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