{"id":73,"date":"2022-10-26T19:27:00","date_gmt":"2022-10-26T17:27:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=73"},"modified":"2025-01-22T15:23:15","modified_gmt":"2025-01-22T14:23:15","slug":"kunden-i-forarsatet-nar-bilbranschen-ska-automatiseras","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/se\/news\/press-releases\/2022\/10\/26\/kunden-i-forarsatet-nar-bilbranschen-ska-automatiseras\/","title":{"rendered":"Kunden i f\u00f6rars\u00e4tet n\u00e4r bilbranschen ska automatiseras."},"content":{"rendered":"\n

Salesforce lanserar ny, skr\u00e4ddarsydd molnl\u00f6sning f\u00f6r bilbranschen.<\/i><\/b><\/p>\n\n\n\n

Bara 1% av bilk\u00f6parna<\/u><\/a> \u00e4r helt n\u00f6jda med sin upplevelse av att k\u00f6pa bil. Det ska Salesforce f\u00f6rs\u00f6ka att \u00e4ndra p\u00e5 genom att lansera en l\u00f6sning som f\u00f6renar data mellan akt\u00f6rer inom hela ekosystemet och ger d\u00e4rf\u00f6r b\u00e4ttre f\u00f6ruts\u00e4ttningar f\u00f6r en mer raffinerad kundupplevelse.<\/p>\n\n\n\n

Nya Automotive Cloud kopplar samman data om kunder, fordon och f\u00f6rs\u00e4ljning fr\u00e5n k\u00e4llor hos tillverkaren, \u00e5terf\u00f6rs\u00e4ljaren och finansbolaget. En mer intelligent kundresa \u00e4r syftet. Kunden ska slippa irrelevanta kontakter, on\u00f6dig administration eller beh\u00f6va fundera p\u00e5 n\u00e4r oljan ska bytas.<\/p>\n\n\n\n

Automotive Cloud levererar bland annat f\u00f6ljande funktioner:<\/p>\n\n\n\n

Driver console <\/b>\u2013 ger serviceteam en total \u00f6verblick p\u00e5 varje interaktion man haft med kunden.<\/p>\n\n\n\n

Vehicle Console <\/b>\u2013 ger \u00e5tkomst till omfattande fordonsinformation till teammedlemmar hos tillverkaren, \u00e5terf\u00f6rs\u00e4ljaren och finansbolaget. Fordonskonsol g\u00f6r det m\u00f6jligt att avl\u00e4sa m\u00e4tarst\u00e4llning, kontrollera marknadsv\u00e4rdet p\u00e5 bilen eller titta p\u00e5 service- och reparationsdata i realtid.<\/p>\n\n\n\n

Household Management<\/b> \u2013 en funktion som g\u00f6r att flera f\u00f6retag kan s\u00e4tta samman sin data till en enda vy kring bil\u00e4gandet inom ett hush\u00e5ll och d\u00e4rmed anpassa service och erbjudanden.<\/p>\n\n\n\n

Automotive Lead Management<\/b> \u2013 ut\u00f6kar samarbetet mellan \u00e5terf\u00f6rs\u00e4ljare och tillverkare genom att slussa leads direkt till den \u00e5terf\u00f6rs\u00e4ljare kunden f\u00f6redrar. Samtidigt f\u00e5r \u00e5terf\u00f6rs\u00e4ljaren \u00e5tkomst till en kund- och fordonshistorik som g\u00f6r det enklare att leverera en bra upplevelse.<\/p>\n\n\n\n

Dealer Performance Management<\/b> \u2013 g\u00f6r det enkelt att analysera prestationen hos varje \u00e5terf\u00f6rs\u00e4ljare f\u00f6r att b\u00e4ttre koordinera avtal, bes\u00f6k, partnersamarbeten, prognoser, incitamentsprogram m.m.<\/p>\n\n\n\n

Flow for Automotive<\/b> \u2013 g\u00f6r det enkelt att skapa och leverera brandade automatiska meddelanden som till exempel orderstatus eller leveransstatus.<\/p>\n\n\n\n

Analytics for Automotive<\/b> \u2013 ger tillverkare detaljerade insikter om f\u00f6rs\u00e4ljningen, kunderna och ekonomin.<\/p>\n\n\n\n

Salesforce Genie for Automotive<\/b> \u2013 hj\u00e4lper tillverkare att i realtid sammanf\u00f6ra all sin kund- och fordonsdata, i samtliga kanaler och fr\u00e5n alla typer av interaktioner, in i en enda kundprofil.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce lanserar ny, skr\u00e4ddarsydd molnl\u00f6sning f\u00f6r bilbranschen. Bara 1% av bilk\u00f6parna \u00e4r helt n\u00f6jda med sin upplevelse av att k\u00f6pa bil. Det ska Salesforce f\u00f6rs\u00f6ka att \u00e4ndra p\u00e5 genom att lansera en l\u00f6sning som f\u00f6renar data mellan akt\u00f6rer inom hela ekosystemet och ger d\u00e4rf\u00f6r b\u00e4ttre f\u00f6ruts\u00e4ttningar f\u00f6r en mer raffinerad kundupplevelse. Nya Automotive Cloud kopplar […]<\/p>\n","protected":false},"author":162,"featured_media":150,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[44],"sf_theme":[59],"sf_topic":[3,15],"sf_product":[68,74],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[128],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-73","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-automation","sf_topic-digital-transformation","sf_product-data-cloud","sf_product-flow-automation","sf_location-global"],"yoast_head":"\nKunden i f\u00f6rars\u00e4tet n\u00e4r bilbranschen ska automatiseras - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kunden i f\u00f6rars\u00e4tet n\u00e4r bilbranschen ska automatiseras.\" \/>\n<meta property=\"og:description\" content=\"Salesforce lanserar ny, skr\u00e4ddarsydd molnl\u00f6sning f\u00f6r bilbranschen. Bara 1% av bilk\u00f6parna \u00e4r helt n\u00f6jda med sin upplevelse av att k\u00f6pa bil. Det ska Salesforce f\u00f6rs\u00f6ka att \u00e4ndra p\u00e5 genom att lansera en l\u00f6sning som f\u00f6renar data mellan akt\u00f6rer inom hela ekosystemet och ger d\u00e4rf\u00f6r b\u00e4ttre f\u00f6ruts\u00e4ttningar f\u00f6r en mer raffinerad kundupplevelse. 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