State of Field Service: The Road to Revenue in the Agentic Era

Insights from over 2,000 field service professionals on realizing ROI from the latest emerging tools.

Field Service dispatcher reviewing assignments.
Field Service rep reviewing work with a customer.
Planned Change to AI Investment/Budget in Next 1–2 Years
Benefits Realized from AI Investments
Field Service rep reviewing pre-work brief.
Scheduling & Dispatch Shortcomings
Benefits of AI Use in Route Optimization, Scheduling & Dispatch
How Leaders Invest in Field Revenue Generation
Barriers to Mobile Worker Revenue Generation
Field Service rep at scheduled appointment.
Back Office and Field Team System Integration
Top 5 Factors Driving Mobile Worker Turnover
Field Service rep working on industrial HVAC equipment.
Taksina Eammano, EVP & GM, Field Service, Salesforce

This research confirms what we’re seeing in field service: Nearly every organization is investing in AI. But investment alone doesn’t drive results. The organizations we’re working with who are winning? They’re equally focused on connected data, real-time visibility into operations, and investing in their people. Technology is the enabler. Execution is what separates the leaders from everyone else.

Taksina Eammano
EVP & GM, Field Service, Salesforce

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Country

Australia N=255, 11%
France N=258, 11%
Germany N=258, 11%
India N=265, 11%
Italy N=254, 11%
Japan N=261, 11%
Spain N=256, 11%
United Kingdom N=256, 11%
United States N=250, 11%

Industry

Architecture, engineering, & construction N=45, 2%
Consumer business services N=438, 19%
Energy & utilities N=339, 15%
Government / public sector N=109, 5%
Healthcare, biotech, or life sciences N=331, 14%
Manufacturing N=461, 20%
Supply chain & logistics N=85, 4%
Technology N=475, 21%

Company Size

SMB (21-200 employees) N=479, 21%
CMRCL (201-3,500 employees) N=1,782, 77%
ENT (3,501+ employees) N=55, 2%

Level of Seniority

C-level executive N=230, 10%
Senior leadership N=1,118, 48%
Middle management N=897, 39%
First-line or frontline manager N=72, 3%

Level of Seniority

Customer Service & Support N=324, 16%
Dispatch & Workforce Management N=244, 12%
Field Service / Mobile Workforce N=826, 40%
IT & Technology N=218, 10%
Operations N=442, 21%
Sales & Business Development N=30, 1%

This survey was conducted in a double-blind manner: i.e., respondents did not know that Salesforce had commissioned the survey and Salesforce does not know the identity of respondents beyond their qualification criteria.

Charts in this deck include the full respondent base, unless indicated otherwise.

Due to rounding, totals may not sum to 100%.