Meet this year's winners. Discover the stories behind their success. Dive into the Customer Success Awards Yearbook.
>Explore the yearbook2026 Customer Success Awards
Celebrating the teams using Agentforce to transform customer and employee experiences.
Celebrating the 2026 Award Winners
Starting With the Right Problem
- The Story: Every fan interaction meant untangling 30 systems, so Tottenham brought it all together — consolidating onto Salesforce in about a year, unifying 4.6 million fans into one record, and bringing Ask Spurs to life across 5 channels in 7 languages.
- The Result: Since launch, Ask Spurs has handled 38,623 sessions — over 31,000 without any human escalation — hitting a 90.8% task resolution rate and turning 30 systems per fan into just one.
Building the Right Foundation
- The Story: With big growth ambitions, The Grout Guy wanted its team focused on customers, not admin work — so they partnered with Servly to launch Agentforce for scheduling, quoting, leads, and technician prep.
- The Result: Dispatcher-to-tech ratio climbed to 1:25+, Groutie's lead conversion hit 80%, and the team now reclaims 20+ hours a week once lost to data entry.
Bringing the Right People Together
- The Story: Facing 800,000+ inquiries a year and steep tax-season spikes, the team saw an opportunity, then brought it to life with the industry's first Agentforce Voice Agent, ready to handle policy questions, case status, and distribution requests.
- The Result: Since launch, the agent has fielded 16,000+ calls, resolving 60% on its own — with quality assurance coverage climbing from 3% to a full 100%.
2026 Salesforce Customer Success Awards Yearbook
Introducing our first-ever yearbook. Inside, you'll meet the customers driving real impact with Agentforce and the teams reimagining what's possible with agents.
What are the Customer Success Awards?
The Customer Success Awards celebrate not just the visionaries but the builders, operators, and practitioners who have moved beyond experimentation to scale Agentforce across their organizations.
Why Participate?
- Define the Industry Standard: Show how your organization is using Agentforce to transform the way work gets done, drive business results, and set a new standard for your industry.
- Share Your Vision: Put your success story on a global stage. From Dreamforce to World Tours, showcase your innovation alongside some of the most influential brands in technology.
Three Paths to Win
We are looking for the "Best of the Best" across the Salesforce Agentic Enterprise Architecture:
Making Data Work Smarter
Using unified data and insights to help teams make smarter decisions and deliver more personalized experiences with Agentforce.
Transforming the Way Work Gets Done
Streamlining work and increasing productivity by putting Agentforce into everyday workflows and business processes.
AI Agents Working Together
Using multiple AI agents together to solve complex tasks, scale support, and improve how work gets done.
Our 2025 Customer Success Award Winners
Learn more
Dreamforce Customer Success Keynote
Rethinking the Customer Experience with Infinite Capacity
Ready to join the ranks?
Your journey to the Agentic Enterprise is more than a success story — it's a roadmap for the industry.
Contact your account team today to request a nomination and take your place among the innovators.
Salesforce Customer Success Awards FAQ
The Salesforce Customer Success Awards celebrate customers using Agentforce to drive meaningful business impact and transform the way they work. We recognize organizations turning innovation into measurable results at scale.
To be eligible, a company must meet the following criteria:
- Live in Production: Must have at least one active agent live on Agentforce.
- Measurable Results: Must be able to provide tangible metrics and specific ROI.
- Open to Co-Marketing: Must be willing to share their story publicly and attend Dreamforce.
Submissions are scored on a 30-point scale across three specific areas:
- Criticality: The complexity and importance of the business challenge addressed.
- Innovation: The depth of AI and Multi-cloud integration.
- Measurable Outcomes: Clear evidence of business impact.
A panel of Executive Judges selects the final winners based on these scores. If you do not have quantifiable results yet, we recommend waiting for next year’s award cycle.
Beyond the recognition, these awards showcase your organization’s role as a pioneer in the Agentic Enterprise era. Winning provides these key benefits:
- Industry Authority: It positions your brand as a leader in AI innovation, proving that you aren't just experimenting with technology, but are successfully scaling it to drive real business results.
- Global Visibility: Winners are showcased across Salesforce’s global marketing channels and at Dreamforce, providing a platform to share your success story with peers, partners, and the industry at large.
- For Customers: While you cannot self-nominate directly, we want to hear your story! Please reach out to your Salesforce Account Executive or Customer Success Manager, who will complete the nomination on your behalf.
- For Partners: If you have a successful Agentforce implementation to highlight, please coordinate with your Salesforce account team to submit the entry.
