Your frontline workers are the face of your brand to your customers. They’re the retail clerks who brighten their day, the warehouse leads who ship their order, the home nurses who tend to their health. Making up 80% of the global workforce, these deskless teams are where the customer experience actually happens, doing the essential work no algorithm can replace.
Yet, while corporate headquarters has been transformed by AI agents, data, and connected systems, the frontline has largely been left behind. Shift workers remain disconnected from HQ, relying on a disjointed hodgepodge of emails, phone calls, physical bulletin boards, paper checklists, and ungoverned group text threads. The tools available to them are either too simple to support real work or too complex for hourly teams to use on the job. That means that something as simple as coordinating an operational update can take hours of calling store to store, or days of waiting for an expert’s insight.
Meet Slack Frontline, a tailored version of Slack for the people who don't work at a desk. It connects headquarters and the floor in one single conversational interface, turning hours of phone tag and chasing down updates into instant, verified execution, and bringing vital ground-floor context and customer insights directly back into the core enterprise.
