Say hello to Marketing Cloud. The agentic marketing platform built for what’s next.

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Small Business Marketing

Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.

Small Businesses grow faster with Marketing

AI agents that take action

Easily build targeted customer segments using natural language. With built-in Data 360, you can create segments based on marketing, sales, service and commerce data — helping you reach the right customers and increase personalization.

A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT, and MA.

Launch campaigns faster with Agentforce. Simply describe your campaign goals in natural language, and Agentforce creates audience segments, nurture flows and campaign assets - all in just a few minutes.

A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.

Nurture, qualify and convert high-quality leads 24/7 with agentic conversations across email, SMS, and WhatsApp. Agentforce answers technical questions, provides recommendations, and can book a meeting with sales reps.

A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT, and MA.
A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.

Engagement that drives conversions

Focus your energy on the right people. Automatically identify and score buyers based on real-time behavior and intent signals.

A Journey Builder dashboard showing multi-channel journeys

Scale personalized conversations 24/7 across web, email, SMS, and WhatsApp to engage buyers where they are.

Automatically tailor every content, promotion and recommendation based on each buyer’s unique history, real-time behavior, and intent.

A marketer is creating a new landing page using drag and drop functionality and components to include a Register Now form
A Journey Builder dashboard showing multi-channel journeys
A marketer is creating a new landing page using drag and drop functionality and components to include a Register Now form

One unified revenue engine

Unify your data from any source into a single customer profile, giving you the complete picture you need to personalize every interaction.

A Journey Builder dashboard showing multi-channel journeys and highlighting Einstein Send Optimization for emails

Share complete buyer histories so reps can continue the conversation without dropping momentum or asking buyers to repeat themselves.

A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.

Track what's working in real-time to adjust spend instantly, and use attribution reporting to measure how every touchpoint impacts your bottom line.

A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.
A Journey Builder dashboard showing multi-channel journeys and highlighting Einstein Send Optimization for emails
A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.
A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.

Learn new skills with free, guided learning on Trailhead.

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Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

Marketing Automation for Small Business FAQ

When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.

Just starting out? Check out Starter and Pro Suites to start connecting with your customers with dynamic email marketing, forms and analytics.

Already up-and-running, and looking for more automation, AI and agentic marketing capabilities? Agentforce Marketing (Marketing Cloud Growth and Advanced Edition) is the right marketing automation tool for you. Built on the same Salesforce platform as Sales, Service and Commerce, Agentforce Marketing allows teams to unify their data and work together in one place to close deals faster. Embedded AI agents work alongside your team to build end-to-end campaigns, personalize customer engagements at scale and orchestrate seamless handoffs. Whether you are looking to save time by automating manual processes or maximize marketing ROI by optimizing campaign performance, with we've got you covered.

Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort.

The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts.
2) Aligning marketing, sales, service, and commerce teams to close deals faster.
3) Automating manual processes and saving teams time.

The right marketing automation platform will:
1) Integrate directly into your CRM.
2) Align marketing, sales, service, and commerce around a single view of the customer.
3) Automate manual processes and save teams time.