Small Business Sales
Win more deals, faster, with AI-powered sales solutions that work for your small business. It’s easy to get started and grow with everything you need — from lead to close — all in one place.
Choose the right suite for your needs.
Free Suite
The simple CRM suite with sales, service, and marketing for a maximum of 2 users.
$
0
USD/User/Month
(No contract or credit card required. Comes with 2 user licenses.)
- Lead, Account, Contact, and Opportunity Management
- Connected Slack Conversations
- Simple Email Marketing
Starter Suite
The smart CRM suite with even more sales, service, marketing – plus commerce.
$
25
USD/User/Month
(Billed monthly or annually)
- Everything in Free Plus Unlimited Users
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
Pro Suite
The flexible CRM suite with more automation and customization across sales, service, marketing, and commerce.
$
100
USD/User/Month
(Billed annually)
- Everything in Starter Plus Greater Customization and Automation
- Sales Quoting and Forecasting
- Access to AppExchange
- Premier Support (add-on)
Upgrade your suite to scale with Agentforce.
Enterprise
The CRM for sales with more flexibility and web API.
$
175
USD/User/Month
(Billed annually)
- Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
- Conversation Intelligence
- Agentforce
Unlimited
The CRM for sales with intelligent automation and developer support built in.
$
350
USD/User/Month
(Billed annually)
- Everything in Enterprise plus Predictive AI
- Conversation Intelligence and Sales Engagement
- Premier Success Plan and Full Sandbox
Agentforce 1 Sales
The complete Sales CRM with built-in AI and unified data. One platform that does it all.
$
550
USD/User/Month
(Billed annually)
- Everything in Unlimited, plus our full suite of AI
- Unmetered Agentforce usage for employees
- Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
- 1M Flex Credits & 2.5M Data Cloud Credits per org per year
This page is provided for information purposes only and subject to change. AI can be added to Enterprise and above. Contact a sales representative for detailed pricing information.
Small businesses grow faster with Salesforce.
Sell more. Stress less.
Work smarter at every stage of the deal cycle with built-in AI—automate your sales process, prioritize top deals, and scale faster.
Grow with a complete view of your business.
Easily manage all your data on a single, trusted platform to gain real-time insights and drive smarter decisions.
Manage all lead, opportunity, and account data in one place to foster stronger customer relationships.
Get a real-time view of your business with customizable reports and dashboards, and turn insights into action.
Tailor forecasts to your business, track pipeline in one view, and use AI insights to assess pipeline health and drive accountability.
Accelerate sales pipeline.
Automate outreach, streamline account planning, and eliminate data entry to move deals forward faster.
Drive sales forward with automated outreach sequences, personalized email templates, and follow-up tasks—all designed to keep deals moving.
Streamline account research, set measurable goals to guide strategy, and collaborate across teams to win new business.
Eliminate manual data entry by automatically syncing contacts, events, and emails to your CRM—saving you time and reducing errors.
Sell smarter and close more deals with AI.
From lead to close, built-in AI helps reps focus on what matters most—nurturing leads, automating tasks, and closing with confidence.
Grow pipeline by nurturing inbound leads 24/7. Empower every rep with a dedicated coach to ensure pitch quality and consistency.
Use AI-powered lead and opportunity scoring to identify the right deals at the right time, ensuring reps focus on what matters most.
Automatically log and transcribe calls, improving rep follow-through and accelerating deal movement with AI-driven insights.
Extend the power of your sales team with these related products.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
Sales Engagement
Accelerate sales with engagement built directly into your CRM. Connect with buyers and drive action.
Sales AI
Sell faster and smarter with trusted AI, grounded in your unified sales data, and powered by the Salesforce Platform.
Sales Programs
Boost seller efficiency and productivity with outcome-based enablement – all in the flow of work.
Grow your sales with our free CRM.
Manage leads, track deals, and close more, faster — all in one connected platform built to help small businesses see value fast and grow with confidence.
Small business, big wins. Get the tools and insights to sell smarter.
Ready to take the next step?
Get free CRM.
Hit the ground running fast with ready-to-use tools that don’t require a ton of setup.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
See how Salesforce CRM can help your small business succeed today.
Sales Software for Small Business FAQ
Sales CRM software allows businesses to better manage customer relationships by storing and managing customer and prospect information. Sales CRM software does this by compiling information from multiple communication channels, including a business’ website, email, telephone, social media, and more. This is especially beneficial to a small business, where teams are often shoulder the responsibilities of a much larger workforce.
So instead of tracking sales on a spreadsheet or keeping customer information on sticky notes, rolodexes, or even in a salesperson’s memory, sales CRM software can be considered a kind of business management software system that makes data available to everyone in the business who might need it: sales, service, marketing, and even others, like accounting, business planning, and management.
Salesforce CRM is consistently recommended as the most preferred CRM for small business in reviews and comparison websites because we deliver what we promise: real results for your small business. With Salesforce CRM for small business, your sales reps can access all customer information in one place, save time with automation, and work deals from anywhere, anytime. Managers can tweak processes, monitor progress, and project future metrics with more confidence. Contact Salesforce to see how you can convert more leads into sales revenue.
Artificial intelligence is changing sales by enabling businesses to automate and optimize various sales activities, from lead engagement with bots to AI-generated email content. It is also helping businesses make data-driven decisions to improve sales performance and increase revenue.
AI can help with everything from automating repetitive tasks, giving you insights into customer behavior, and drafting personalized messages to your customers. It can also help you prioritize which sales opportunities to focus on and make data-driven decisions to optimize sales performance.
Sales analytics can improve sales performance through data-driven decision-making and better customer insights. With a better understanding of your customers, you can create more personalized sales messaging and increase customer satisfaction. This means your teams save time, sales processes are more streamlined, and revenue and profitability often increase as a result.
To get started, you can sign up for a free trial of Starter Suite to get capabilities across sales, service and marketing. You can also sign up for a free trial of Sales Cloud if you're more interested in dedicated sales capabilities. Once you are ready, choose a pricing plan that suits your needs and configure the platform to meet your business requirements. You can also get help from Salesforce consultants or partners on our AppExchange to help with a successful implementation.