Get customers in the door and drive lifelong loyalty.


Adapt your interaction model to the age of the connected customer.

Car buying behavior has changed. Buyers today will research online — well before stepping foot in a showroom. To succeed in this new age, dealers must engage customers before, during, and after the purchase. As the world's #1 platform for marketing, Salesforce helps you create smarter, more personalized marketing journeys — so you spend less time combing through spreadsheets, and more time engaging with customers.

Create in-person experiences that leave lasting impressions.

The in-person experience is one of the most powerful ways to influence customers and earn their trust. Arm your sales team with custom apps tailor-made to their specific needs and workflows. Automate the sales process with AI technology that suggests the best next actions to take, along with relevant products and services. And free up your employee's time so they can focus on what matters most — the customer.

Automate and personalize after-sales support

Run world-class after-sales support that delights your customers and differentiates your dealership. Personalized online customer communities enable customer self-service, while the world's #1 platform for service gives customer support agents the tools they need to resolve inquiries quickly — providing service across any channel.

Track performance against your business goals.

Car dealerships run on data. Get a complete picture of the data that matters to your business with our AI-powered analytics platform. See sales funnels and campaign performance. Get quote analyses, customer traffic trends, stock levels, and more. And drive your entire business forward by unifying all your data on the world's #1 CRM platform.

Learn about what digital disruption in automotive means for your business.

See IDC’s predictions for the future of the automotive industry.

Customer success story

With Salesforce, we’re no longer relying on instinct; we have the data to back up our decisions.”


See a demo of Salesforce for Automotive in action.

Grow revenues, streamline processes, personalize marketing, and deliver efficient customer support, all with the world’s #1 CRM, reimagined for automotive.