Create incredible digital experiences that steer customers to lifelong loyalty.


Transform the customer experience with personalized marketing journeys.

Customers today are more informed and connected than ever. To keep existing drivers happy and continue to win new business, OEMs need to collaborate with dealers to rethink the customer relationship and deliver even better experiences. With the power of the world’s #1 CRM, you can unify your customer data to create richer, more meaningful experiences and win new drivers for life.

Proactively manage the lead process from end to end.

Arm your sales team with the world’s #1 platform for sales, giving them tools to proactively manage the entire buying journey. Powerful, AI-driven sales and marketing automation helps you engage new audiences and turn unknown consumers into known leads, prospects that schedule a dealership test drive, and, finally, new connected customers.



Deliver personalized, intelligent after-sales customer service across every channel.

Scale your service organization to offer better experiences to customers and dealers. Arm your service agents with Einstein AI and the world’s #1 platform for service, so they can predictively resolve issues more quickly and create customer loyalty like never before.

Get your entire dealer network on the same page.

Increase revenue by better managing dealer networks with our dealer relationship management solution. Dealers can access all the latest information about new products, announcements, recall notices, and more. Empower dealers to close more sales with enablement, sales, marketing, and analytics tools.

Learn about what digital disruption in automotive means for your business.

See IDC’s predictions for the future of the automotive industry.

Salesforce supports Automobili Lamborghini in building connected customer experiences.



Aston Martin gears up for growth with Salesforce

With Salesforce, we can discover new insights into customer behavior and our brand that will accelerate growth.”


See a demo of Salesforce for Automotive in action.

Grow revenues, streamline processes, personalize marketing, and deliver efficient customer support, all with the world’s #1 CRM, reimagined for automotive.