APPAREL, FOOTWEAR, AND ACCESSORIES

Be the brand your consumers always want to wear.

 

Boost the bottom line for every brand.

 

Build brand loyalty with connected data.

Activate data to scale consumer personalization and maximize marketing spend productivity.

Personalize consumer connections at scale.

Improve marketing return on investment and optimize performance.

Deliver commercial excellence.

Sell and market your wholesalers more effectively, from anywhere.
 
 

Activate First-Party Data

Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
 
 
Capture, unify, segment, and activate all your consumer data.
Build a single view of the consumer, then target custom audience segments with ease.

Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.

Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize positive behaviors.

Improve marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
 
Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Customer Data Platform enables marketers to capture, unify, segment, and activate all their customer data.

Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable, and rapidly deployable.

Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
 
 

Maximize Marketing Effectiveness

Increase marketing profitability and improve performance. Consolidate multiple data sources efficiently into one central platform powered by AI, insights, and automation.
 
 
Increase data visibility.
Connect marketing with consumption and sales performance to understand the wider impact on sales.

Track your performance.
Automate reports and dashboards to unlock valuable real-time insights. Drill into performance by region, channel, category, brand, or product level to adopt an insightful, proactive approach.

Collaborate to drive growth.
Maximize marketing and sales performance by sharing insights in real time. Optimize online and offline sales with data-driven decisions, powered by AI.
 
Marketing Cloud Intelligence lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
 
 

Optimize Virtual Sales and Service

Market and sell to your retailers from anywhere while empowering your teams with flexible, agile, and scaleable tools.
 
Boost sales efficiency.
Drive quicker conversations by prioritizing calls based on lead scores. Streamline account relationships and sales activities to improve every selling opportunity.

Strengthen customer relationships.
Tailor engagement with a connected view of customer data across sales and service. Elevate in-store experiences for the end consumer.

Improve your profitability.
Spend more time selling and less commuting. Give wholesalers guidance on what products to carry using AI, and run an efficient centralized team from anywhere.
 
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.

Sales Cloud helps you skill up your reps, speed up your revenue, and scale up your business.

Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
 
 
 

With Salesforce, we can make our iconic brand even stronger with richer business insights and richer customer experiences.

Carlos Alberini

CEO, Guess
 

Explore resources for apparel, footwear, and accessories.

 

BLOG

See how first-party data is the key to building relationships.

REPORT

WEBINAR

Learn how going digital can drive revenue growth.

 
 

Ready to learn more about consumer goods solutions?

Or call us at

1-800-667-6389