FAST-MOVING CONSUMER GOODS

Become a staple in every shopping cart.

 

Boost the bottom line for every brand.

 

Build brand loyalty with connected data.

Activate data to scale consumer personalization and maximize marketing spend productivity.

Increase profitability with improved trade.

Maximize trade promotion intelligence and deploy program spend. Empower your reps to increase revenue.

Achieve commercial excellence.

Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
 
 

Unlock Perfect Retail Execution

Streamline planning, automate processes, and perfect store execution on one connected platform.
 
 
Improve store visit efficiency.
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.

Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.

Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.

Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
 
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.

Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.

MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
 
 

Activate First-Party Data

Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
 
 
Capture, unify, segment, and activate all your consumer data.
Build a single view of the consumer, then target custom audience segments with ease.

Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.

Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize positive behaviors.

Improve marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
 
Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Customer Data Platform enables marketers to capture, unify, segment, and activate all their customer data.

Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable, and rapidly deployable.

Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
 
 

Improve Trade Promotion Effectiveness

Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize margins.
 
 
Optimize trade planning.
Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.

Manage funds and budgets efficiently.
Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.

Measure effectiveness with real-time reporting.
Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.

Streamline claims management.
Easily reconcile claims and deductions while simplifying settlements.
 
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.

Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.

MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
 
 
 

Data is foundational, but it is only the beginning of the journey. We're moving advanced analytics right to the forefront of our engagement strategy.

Rob Birse

VP, Global Advanced Analytics, AI, and B2B Ecommerce, Kelloggs
 

Explore resources for fast moving consumer goods.

 

GUIDE

Learn how modern trade promotion management can boost revenue.

WEBINAR

See how Molson Coors Beverage Company expands to new markets.

 
 

Ready to learn more about consumer goods solutions?

Or call us at

1-800-667-6389