HOME DURABLES

Become a household brand people trust.

 

Boost the bottom line for every brand.

 

Drive sales productivity for maximized distribution.

Scale incentive programs, nurture trusted channel partner relationships, and drive channel sales.

Increase profitability with improved trade.

Increase revenue by maximizing trade promotion intelligence. Deploy profitable programs faster with a 360-degree view of budgets and trade activity.

Achieve commercial excellence.

Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
 
 

Unlock Perfect Retail Execution

Streamline planning, automate processes, and perfect store execution on one connected platform.
 
 
Improve store visit efficiency.
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.

Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.

Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.

Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
 
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.

Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.

MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
 
 

Improve Trade Promotion Effectiveness

Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize your margins.
 
 
Optimize trade planning.
Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.

Manage funds and budgets efficiently.
Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.

Measure effectiveness with real-time reporting.
Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.

Streamline claims management.
Easily reconcile claims and deductions while simplifying settlements.
 
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.

Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.

MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
 
 

Manage Distributors and Brokers

Empower your channel partners to maximize distribution with automation and connected data.
 
Equip your sales teams.
Empower your sales teams with the full range of information on each channel partner, including visibility into the entire rebate lifecycle.

Optimize your programs.

Manage end-to-end incentive programs, collaborate with your various teams, and reduce mistakes and overpayments to meet all your contract lifecycle management needs.

Incentivize your partners.

Keep your channel partners more engaged than ever before with shared threshold attainment through partner portals, and rewarding behavior that drives results.
 
Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable, and rapidly deployable.

Rebate Management lets you build, manage, and analyze incentive programs within the CRM to drive channel sales and loyalty.
 
 
 

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer.

Patrick Spence


CEO, Sonos
 

Explore resources for home durables.

 

WHITE PAPER

See the consumer goods vendor panorama for retail sales execution and monitoring.

VIDEO

Learn how Casper Sleep revolutionized mattress selling.

CUSTOMER STORY

Discover how Fisher & Paykel uses Salesforce to create human-focused experiences.

 
 

Ready to learn more about consumer goods solutions?

Or call us at

1-800-667-6389