Connect the right store with the right product at the right time with a complete, cross-channel view of each customer. Get smarter about managing trade promotions and simplify complex sales processes. And close deals faster with real-time collaboration across the entire field, on any device.

Harness the power of data to create more personalized, connected, and seamless consumer experiences. By analyzing and redesigning the path to purchase, your organization can blend the digital and physical to best serve today’s demanding customer. Learn more in our IDC research report.
 

Nurture leads, engage prospects, and target upsell opportunities within existing accounts with 1-to-1 customer journeys. Build more rewarding relationships by personalizing every sales, service, and marketing interaction. And create a cohesive brand experience across all channels and touchpoints.

 
 
 

Salesforce helps us continue to reinvent how we engage with our consumers and our retail partners.”

Matt Reintjes | CEO, YETI Coolers
 
 
 

64%

OF CONSUMERS EXPECT REAL-TIME INTERACTIONS FROM COMPANIES *

 

80%

OF CONSUMERS BECOME MORE BRAND LOYAL WITH PERSONALIZED SERVICE *

 

61%

OF MILLENNIALS WILL SHARE PERSONAL DATA TO RECEIVE PERSONALIZED EXPERIENCES *

* See more in our "State of the Connected Customer" report.
Discover all the ways that Salesforce CRM solutions optimized for Consumer Goods can help your business deliver a more personalized, intelligent, and connected customer experience.