Solution: Integrate the Route to Market

Modernize distribution from planning to execution

Our Integrate the Route to Market solution helps brands connect seamlessly across the value chain. It starts with collaboration in account management, accelerating alignment between brands and channel partners. With Consumer Goods Cloud, those plans are executed with maximum field rep efficiency and in-store compliance. With personalized digital storefronts and engagement portals, channel partners have always-on access to ordering, and can connect to service teams at any time. And with analytics and intelligence designed for the consumer goods industry, brands can maximize their relevance, and ensure their distribution continues to get smarter.


Land O'Lakes churns out smooth digital experiences.

Learn how this leading agriculture co-op grew revenue with seamless distribution and a farmer-friendly buying experience.


See our Integrate the Route to Market solution in action.


Explore the advantages of Salesforce for Consumer Goods.








Questions? Let’s talk.

Learn more about our Integrate the Route to Market solution and discover all the ways Salesforce CRM solutions can help your consumer goods business reach new levels of success.