Build Enhanced Retail Experiences for Customers and Retailers

SOLUTION: OPTIMIZE RETAIL EXECUTION

Drive sales productivity with a fast, personalized, and connected experience.

Achieve the ‘perfect store’ with the world's #1 B2B platform.

With our retail execution solution, consumer goods companies have the customized apps and digital tools needed to win at the shelf like never before. Work smarter and faster thanks to complete program visibility, driven by Sales Cloud, including dynamic reporting and real-time inventory updates. Arm every field rep with mobile capabilities powered by Service Cloud, which enables remote productivity even in disconnected environments. And fine-tune every aspect of operations from planning to point of purchase with insights delivered by Einstein artificial intelligence (AI).

Here's how it works.

Our Optimize Retail Execution solution drives sales productivity by transforming crucial field rep activities, making them fast, connected, and personalized.

With data-fueled insights, Account Managers can optimize point-of-purchase and point-of-sale strategies to meet market demand, while ensuring field reps have the insights they need to support retail partners.

Real-time insights and intelligence help drivers optimize schedules and delivery routes, perfect onsite distribution, and manage invoicing, even in offline environments.

Mobile access to AI-powered image recognition, stock levels, planogram details, upcoming promotions, and product launch information helps field reps spend more time on consultative selling, rather than repeat audit-related tasks.

As a result, brands achieve the ‘perfect store’ and everyone benefits, with an enhanced experience that deepens relationships from brand, through retailer and consumer.

Here’s how it works.

Our Optimize Retail Execution solution drives sales productivity by transforming crucial field rep activities, making them fast, connected, and personalized.

Account Manager
With data-fueled insights, Account Managers can optimize point-of-purchase and point-of-sale strategies to meet market demand, while ensuring field reps have the insights they need to support retail partners.

Direct Store Delivery
Real-time insights and intelligence help drivers optimize schedules and delivery routes, perfect onsite distribution, and manage invoicing, even in offline environments.

Merchandising & Sales
Mobile access to AI-powered image recognition, stock levels, planogram details, upcoming promotions, and product launch information helps field reps spend more time on consultative selling, rather than repeat audit-related tasks.

The Perfect Store
As a result, brands achieve the ‘perfect store’ and everyone benefits, with an enhanced experience that deepens relationships from brand, through retailer and consumer.

See our Optimize Retail Execution solution in action.

Watch Demo

500 global consumer goods leaders reported

52%

of in-store merchandising and marketing aren’t executed as planned

38%

are satisfied with how new SKUs are sold into retailer stores

25%

leverage AI for their companies today

*See more in our research report “Consumer Goods and the Battle for B2B and B2C Relationships.

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Questions? Let's talk.

Learn more about our Optimize Retail Execution solution and discover all the ways Salesforce CRM solutions can help your Consumer Goods business reach new levels of success.

Consumer Goods

SOLUTION: OPTIMIZE RETAIL EXECUTION

Drive sales productivity with a fast, personalized, and connected experience.

Achieve the ‘perfect store’ with the world's #1 B2B platform.