SOLUTION
Activate First Party Data
Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
Here’s how it works.
Unify consumer data.
Build a single view of the consumer, then target custom audience segments with ease.
Personalize consumer touchpoints.
Deliver personalized communications at scale with real-time offers — including coupons and new product innovations.
Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize a variety of behaviors.
Optimize marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
CUSTOMER SUCCESS SPOTLIGHT
Mahou San Miguel delivers personalized communication to their consumers.
“Now the brands know these possibilities, and it influences how they think about every campaign idea, knowing they have the intelligence and capability to customize their outreach.”
CUSTOMER SUCCESS SPOTLIGHT
Love Wellness stays agile with analytics across the business.
“With the blend of automated and manual flows harmonizing together we’re able to produce truly unique dashboards for Love Wellness that we could not produce anywhere else.”
Data Streams Integrated
Into One Platform
Data Streams Integrated
Into One Platform
Hours Per Week of
Saved Data Collection
Hours Per Week of Saved Data Collection
Business Growth Since Implementation
See the solution in action.
What’s included in this solution
Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Loyalty Management lets you build intelligent B2B and B2C loyalty programs that are flexible, configurable, and rapidly deployable.
Service Cloud allows you to automate your processes, streamline your workflows, and deploy the right agent at the right time.
See how you can activate data to grow your audiences.
Guide
Learn to increase speed to insight and action in the Marketing Intelligence guide.
Tool
See how Kimberly Clark engages consumers with agility and relevance in this webinar.
