Increasing leads is a vital aspect of working in automotive sales. However, by the time a shopper arrives in your showroom, they may already be close to the end of the customer journey. What if you could get your brand and message in front of them earlier in their journey, when they are starting to research? That would give you an opportunity to warm them to your brand and improve your chance of conversion from a prospect into a hot lead.

An automotive CRM can help you achieve this through automotive management. Salesforce offers many tools to help manufacturers, new and used dealers, and automotive specialty firms to drive and nurture leads as well as increase sales conversions. Once they become customers, Salesforce automotive management solutions can help you build lasting, profitable relationships with your customers.