The Rise of CRM-Enhanced Patient Management Software
One truth of the digital age: No matter where you go or what you do, you are leaving data behind. In fact, research suggests that people create as much as 2.5 quintillion bytes of data every day, and that more data was created between 2010 and 2019 than throughout all previous human history.
In healthcare, providers have been collecting and analyzing data longer than most industries. To administer the correct treatment, doctors and other medical professionals need to have access to detailed patient history as well as other relevant patient data. Electronic health record systems (EHRs) were first introduced as a way to optimize the record-keeping process. Rather than relying on paper files, digital records were indexed, analyzed, and retrieved with no more than a few keystrokes. EHRs revolutionized the healthcare industry and paved the way for other advances in patient management software. But while EHRs are great for keeping records, they may not be the best for engaging and managing patients.
Patient management software.
Patient management software is designed to collect relevant data from medical devices. However, in a broader sense, patient management software is any digital system designed to assist in the collection, organization, or analysis of patient data. The wide range of applications for patient management allows users to implement solutions for specific medical fields, such as mental health, dental, clinical care, and more. Even among specific medical disciplines, various kinds of patient management software have been created — patient complaint management software deals with client feedback, patient account management assists with account details and finances, and patient medical records management supplements standard EHRs. Unfortunately, with so many different systems, healthcare professionals often find themselves juggling too many programs.
To make matters worse, these programs are all too often only partially compatible with each other, making seamless data integration nearly impossible. When this happens, medical errors are the natural result. For example, patient charts cannot be found on 30% of patient visits. Thankfully, there is technology capable of unifying these systems: customer relationship management (CRM) reimagined for healthcare.