Expand your ability to engage buyers before, during, and after the sale.


Maximize customer lifetime value through personalized and engaging touchpoints.

Our Digitize Lifecycle Marketing solution enables you to deliver end-to-end customer engagement. Salesforce Audience Studio
allows you to capture, unify, and activate customer data to identify key customer characteristics. For internal sales teams, leverage automated lead qualification and nurturing with Pardot. Seamlessly integrate marketing tactics with Sales Cloud to turn engagements into business-driving opportunities. For channel selling, Distributed Marketing enables channel partners to co-manage campaigns and create personalized customer journeys within corporate standards. After the purchase, keep customers engaged and informed with Journey Builder and Interaction Studio. And across it all, use B2B Marketing Analytics to leverage real-time dashboards and insights driven by Einstein artificial intelligence.

See how to create engagement across the customer lifecycle.


Understand the power of marketing for manufacturers.



Solution Sheet





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