Watch the Keynote: The Future of Growth & Efficiency, at Dreamforce ’22. WATCH FOR FREE >
 
 
SALESFORCE FOR MEDIA

Cultivate loyal audiences and advertisers faster.

 
 

Save time and money with automated media experiences your customers will love.

 

Media Cloud

Rapidly design, launch, and monetize media experiences from anywhere.

Starting at $275 USD per user per month (billed annually).*

 

Turn casual customers into fans with real-time personalization.

 
SOLUTION

Grow Subscriber Relationships

Attract new subscribers, drive engagement, deliver service across channels, and maximize retention with a unified platform to efficiently manage the entire subscriber lifecycle.
 

Deliver personalized end-to end subscriber experiences.

1. Intelligently drive awareness and demand.

Increase the effectiveness of your marketing campaigns with AI audience segmentation and targeting.


2. Seamlessly onboard new subscribers.

Convert casual media consumers to subscribers while making it easy for them to sign up and purchase add-ons that generate more ARPU (average revenue per user).


3. Deliver omni-channel subscriber care.

Provide service agents a 360-degree subscriber view to deliver personalized and frictionless care, and increase retention across any channel.


4. Drive content consumption.

Get subscribers to consume more content by presenting relevant and personalized recommendations and add-ons.


5. Proactively predict behavior.

Retain subscribers by uncovering actionable insights that anticipate subscriber behaviors, and proactively activate personalized journeys.

 

Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and automate media experiences.

Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Service Cloud allows you to automate your processes, streamline your workflows, and deploy the right agent at the right time.

 
See how Globo personalizes subscriber journeys.

Marketing Cloud helps to intelligently segment Globo’s audiences and execute personalized communications and recommendations. With a single view of its audiences, Globo was able to increase retention rate by 30%.
 
 
SOLUTION

Maximize Audience Engagement

Create personalized marketing journeys and media experiences powered by deep audience insights. Build communities of interest to boost ROI.
 

Drive engagement and retention by identifying, attracting, and reaching the right audience with unified data.


1. Build complete audience profiles.

Capture, unify, and activate your audience data to deliver more personalized experiences and relevant media engagement.


2. Drive engagement with deeper insights.

Unlock hidden insights and take intelligent action to drive engagement. Target audiences precisely and personalize their marketing journeys to maximize returns.


3. Personalize the journey.

Nurture casual viewers into loyal fans with personalized, multi-touch marketing journeys across platforms and channels.


4. Engage beyond the content.

Keep the conversation alive within communities of interest. Give fans a true forum to engage with their favorite franchises, teams, shows, movies, and media experiences.


5. Grow fanatical audiences.

Expand your fan base by targeting the right audience with the right content at the right time. Create superfans with relevant, compelling messaging and long-term brand loyalty.

 
Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Customer 360
connects you to your customers in an intelligent way by uniting sales, service, marketing, commerce, IT, and analytics on a single platform.

Experience Cloud
lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
 

Discover how Ticketmaster inspires audiences and personalizes the fan experience.

“Our singular goal every day is to raise the bar on how we delight our fans.”

KATHRYN FREDERICK, EVP GROWTH & INSIGHTS, TICKETMASTER

 
 
SOLUTION

Accelerate Advertising Sales

Streamline converged advertising sales operations and grow revenue from anywhere.
 
Plan, execute, and measure ad campaigns across any channel, streamlining operations and driving growth.

1. Streamline account management.
Intelligently boost media sales with simplified account, opportunity, and partner management. Guide your sales teams with selling tools to grow revenue via direct, indirect, and programmatic channels.

2. Converge media planning.
Improve cross-channel media planning and simplify processes to shorten sales cycles with a unified platform. Get visibility into advertising inventory across all channels.

3. Execute campaigns intelligently.
Optimize campaign performance with a single source of truth with harmonized reporting across disparate data sources, real-time pacing updates, and automated alerts.

4. Get Unified Performance Analytics.
Automate campaign reporting and uncover valuable insights for your advertisers. Share and collaborate around campaign data across all stakeholders. Minimize revenue leakage with converged analytics across all channels and formats.

5. Leverage timely optimization insights.
Spend less time analyzing and more time optimizing campaigns in flight with unified analytics. Capitalize on what’s working and course-correct what’s not for key KPIs.

 
Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and automate media experiences.

Marketing Cloud's
Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs.

Sales Cloud helps you skill up your reps, speed up your revenue, and scale up your business.
 

See how NBCUniversal used data to boost ad sales.


“Salesforce helps us democratize our data and capabilities in real time. We couldn’t accomplish that on our own.”

LINDA YACCARINO, GLOBAL ADVERTISING & PARTNERSHIP

 

Learn how NBCUniversal’s tech-driven approach earns new fans.

 

Explore resources for media.

 
 
 

Ready to learn more about media solutions?

Or call us at

1-800-667-6389