SOLUTION

Accelerate Advertising Sales

Streamline converged advertising sales and grow advertising revenue from anywhere.
 

Here's how it works.

With Salesforce, media companies can plan, execute, and measure ad campaigns across any channel and format, streamlining operations and driving growth.
 

Streamlined Account Management

Intelligently boost media sales with simplified account, opportunity, and partner management. Guide your sales teams with selling tools to grow revenue via direct, indirect, and programmatic channels.
 

Converged Media Planning

Improve cross-channel media planning and simplify processes to shorten sales cycles with a converged, unified platform. Get unified visibility into advertising inventory across all channels.
 

Smart Campaign Execution

Effectively run converged campaigns from a unified platform with built-in integrations. Automate execution with a media-specific CPQ engine that supports highly complex business rules and pricing.
 

Unified Performance Analytics

Automate campaign reporting and uncover valuable insights for your advertisers. Share and collaborate around campaign data across all stakeholders. Minimize revenue leakage with converged analytics across all channels and formats.
 

Timely Optimization Insights

Spend less time analyzing and more time optimizing campaigns in-flight with unified analytics. Capitalize on what’s working, and course-correct what's not for key KPIs.
 
 

Customer Success Spotlight

How NBCUniversal Used Data to Boost Ad Sales

Salesforce helps us democratize our data and capabilities in real time. We couldn’t accomplish that on our own.”

LINDA YACCARINO | GLOBAL ADVERTISING & PARTNERSHIP
 
 

See how to streamline converged advertising sales and grow revenue.

 

What’s included in this solution

 
Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and grow subscriber experiences.
Marketing Cloud's Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs.

Sales Cloud helps you skill up your reps, speed up your revenue, and scale up your business.
 

Increase in sales revenue

Increase in ad spend optimization

Increase in insights-driven decision-making

Salesforce Customer Success Metrics Survey conducted in 2021 among 4,500+ customers randomly selected. Response sizes per question vary.
 
 

Explore more advantages of Salesforce for Media

 

ARTICLE

Learn how a comprehensive platform for converged media-buying and advertising is key to growth.