SOLUTION

Grow Subscriber Relationships

See how to turn subscribers into loyal fans with consumer experiences that stand out from the crowd.

Here's how it works.

Deliver personalized end-to-end subscriber experiences.

Intelligently drive awareness and demand.

Increase the effectiveness of your marketing campaigns with intelligent audience segmentation and targeting to drive awareness.

Seamlessly onboard new subscribers.

Convert casual media consumers to subscribers, while making it easy for them to sign up and purchase add-ons that generate more revenue.

Deliver omni-channel subscriber care.

Give service agents a complete view of subscribers to deliver personalized and frictionless care, and increase retention across any channel.

Drive content consumption.

Get subscribers to consume more content by presenting relevant and personalized recommendations and add-ons.

Proactively predict behavior.

Retain subscribers by uncovering actionable insights that anticipate subscriber behaviors, and proactively activate personalized journeys.

Here's how it works.

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Build a strong pipeline to increase revenue.
Enable your sales teams with guided selling tools to drive revenue via direct, programmatic, and agency channels.

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Drive campaign performance with AI-powered insights.
Measure and optimize campaign performance in real time to improve ROI and grow revenue.

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Streamline media planning.
Accelerate cross-platform media planning and simplify processes to shorten sales cycles with a converged, unified platform.

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Drive more revenue from agency relationships.
Equip agency partners with self-service and collaboration tools to streamline proposals and media plans, and grow orders.

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Grow fanatical audiences.
Expand your fan base by targeting the right audience, with the right content, at the right time. Create superfans with relevant, compelling messaging and long-term brand loyalty.

Build a strong pipeline to increase revenue.
Enable your sales teams with guided selling tools to drive revenue via direct, programmatic, and agency channels.

Drive campaign performance with AI-powered insights.
Measure and optimize campaign performance in real time to improve ROI and grow revenue.

Streamline media planning.
Accelerate cross-platform media planning and simplify processes to shorten sales cycles with a converged, unified platform.

Drive more revenue from agency relationships.
Equip agency partners with self-service and collaboration tools to streamline proposals and media plans, and grow orders.

Grow fanatical audiences.
Expand your fan base by targeting the right audience, with the right content, at the right time. Create superfans with relevant, compelling messaging and long-term brand loyalty.

Customer Success Spotlight

See how Globo personalizes subscriber journeys.

Marketing Cloud helps to intelligently segment Globo's audiences, and execute personalized communications and recommendations. With a single view of its audiences, Globo was able to increase retention rate by 30%.

Read Story

See how to turn casual media consumers into long-term subscribers.

Watch Demo

See what’s included in this solution.

Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and grow subscriber experiences.

Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Service Cloud allows you to automate your processes, streamline your workflows, and deploy the right agent at the right time.

Increase in subscriber retention

Decrease in subscriber acquisition cost

Increase in customer lifetime value

Salesforce Customer Success Metrics Survey conducted in 2021 among 4,500+ customers randomly selected. Response sizes per question vary.

Explore all the advantages of Salesforce for Media.

Mastering the Art and Science of Subscriber Care

Video

Mastering the Art and Science of Subscriber Care

Subscriber management platforms can help media companies win at customer retention.

Watch Now

Blog

How Streaming Services Can Win the Intensifying Subscriber War

Put your data to work to improve subscriber services and keep audiences engaged.

Read Now

Subscriber Onboarding and Engagement Done Right

Video

Subscriber Onboarding and Engagement Done Right

Learn how technology can help media companies successfully keep subscribers engaged.

Watch Now

Demo

Accelerate Media Sales

Read the Story

E-BOOK

Vox Media drives superior performance with Salesforce DMP.

Read the Story

Trailblazer

Vox Media drives superior performance with Salesforce DMP.

Read the Story

Ready to learn more about Media solutions?

Contact us

Expand your Media Audience and Acquire Customers with Salesforce CRM

Studio, Broadcast, Print, Sport and Entertainment companies are using Salesforce media CRM to receive better data regarding their markets and customers. Optimize the consumer experience to provide a one-to-one personalized brand journey at every touch point with CRM For Media from Salesforce.

Media CRM gives you the tools to collect, clean, organize, and view consumer data so you can learn their preferences and deliver relevant content wherever they are. You can also create communities for customers and reward them for engaging, so they become powerful brand advocates.

CRM Software Solutions: CRM benefits every industry and enterprise. Learn more about CRM solutions for your industry.

Improve Customer Satisfaction: Uncover the top 4 steps to keep clients happy and skyrocket customer satisfaction scores.

Company Management Systems: Company management system for all industries by Salesforce.

Customer Service Management Software: Maximize agent productivity with customer service management software from Service Cloud.

Salesforce Feature Comparison: Compare the world-class features that make Salesforce the industry's choice for sales, service, and marketing solutions.

Improve Business Performance: Read tips and tricks to increase your business performance.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Small Business CRM: Learn how Salesforce CRM can help SMBs increase sales and profits.

Track Service Agent Performance: Track each individual support agent as well as the team as a whole while having access to service metrics across all support channels.

SOLUTION

Grow Subscriber Relationships

Here's how it works.

Intelligently drive awareness and demand.

Seamlessly onboard new subscribers.

Deliver omni-channel subscriber care.

Drive content consumption.

Proactively predict behavior.

Here's how it works.

Customer Success Spotlight

See how Globo personalizes subscriber journeys.

Marketing Cloud helps to intelligently segment Globo's audiences, and execute personalized communications and recommendations. With a single view of its audiences, Globo was able to increase retention rate by 30%.

See how to turn casual media consumers into long-term subscribers.

See what’s included in this solution.

Increase in subscriber retention

Decrease in subscriber acquisition cost

Increase in customer lifetime value

Explore all the advantages of Salesforce for Media.

Video

Mastering the Art and Science of Subscriber Care

Blog

How Streaming Services Can Win the Intensifying Subscriber War

Put your data to work to improve subscriber services and keep audiences engaged.

Video

Subscriber Onboarding and Engagement Done Right

Demo

Accelerate Media Sales

E-BOOK

Vox Media drives superior performance with Salesforce DMP.

Trailblazer

Vox Media drives superior performance with Salesforce DMP.

Ready to learn more about Media solutions?

New to Salesforce?

About Salesforce

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