SOLUTION

Maximize Audience Engagement

Create personalized marketing journeys and media experiences with deep audience insights, and build communities of interest to boost ROI.

Watch Demo

Here's how it works.

Infographic showing Build Audiences to Enrich Profiles to Personalized journey to Active Community to Superfan

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Build complete audience profiles.
Capture, unify, and activate your audience data to deliver more personalized experiences and relevant media engagement.

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Drive engagement with deeper insights.
Unlock hidden insights and take intelligent action to drive engagement. Target audiences precisely and personalize their marketing journeys to maximize returns.

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Personalize the journey.
Nurture casual viewers into your most loyal fans with personalized, multi-touch marketing journeys across platforms and channels.

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Engage beyond the content.
Keep the conversation alive within communities of interest. Give fans a true forum to engage with their favorite franchises, teams, shows, movies, and media experiences.

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Grow fanatical audiences.
Expand your fan base by targeting the right audience, with the right content, at the right time. Create superfans with relevant, compelling messaging and long-term brand loyalty.

Build complete audience profiles.
Capture, unify, and activate your audience data to deliver more personalized experiences and relevant media engagement.

Drive engagement with deeper insights.
Unlock hidden insights and take intelligent action to drive engagement. Target audiences precisely and personalize their marketing journeys to maximize returns.

Personalize the journey.
Nurture casual viewers into your most loyal fans with personalized, multi-touch marketing journeys across platforms and channels.

Engage beyond the content.
Keep the conversation alive within communities of interest. Give fans a true forum to engage with their favorite franchises, teams, shows, movies, and media experiences.

Grow fanatical audiences.
Expand your fan base by targeting the right audience, with the right content, at the right time. Create superfans with relevant, compelling messaging and long-term brand loyalty.

Live concert showing performers on stage

Discover how Ticketmaster inspires audiences and personalizes the fan experience.

“Our singular goal every day is to raise the bar on how we delight our fans.”

KATHRYN FREDERICK, EVP GROWTH & INSIGHTS, TICKETMASTER

Watch the Story

What’s included in this solution

Marketing Cloud lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.

Customer 360 connects you to your customers in a more intelligent way by uniting sales, service, marketing, commerce, IT, and analytics on a single platform.

Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.

Increase in campaign effectiveness*

Increase in lead conversion*

Increase in marketing ROI*

* Salesforce Customer Success Metrics Survey conducted 2015–2017 among 7,000+ customers randomly selected. Response sizes per question vary.

Explore the advantages of Salesforce for Media.

The War for Attention: Bringing Intelligence to a New Media Ecosystem

Demo

Maximize Audience Engagement

See how media companies can deliver personalized and engaging consumer experiences.

Watch Demo

Top 4 Innovation Trends for Communications and Media Marketers

Report

The War for Attention

Learn how deep audience insights and AI help media companies win the war for attention.

Get the Report

Report

The Connected Audience

Get eye-opening media consumer insights in this competitive research paper.

Get the Report

Webinar

The Future of Technology in Media … And What to Do About It

Webinar

Trailmix

Get to know our Maximize Audience Engagement solution with a custom learning path on Trailhead.

Take the trail

Dreamforce Session

Staying Above Water in the Data Lake — Audience Engagement Strategies

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Trailblazer

Vox Media drives superior performance with Salesforce DMP.

Read the Story

Ready to learn more about Media solutions?

CONTACT US

Expand your Media Audience and Acquire Customers with Salesforce CRM

Studio, Broadcast, Print, Sport and Entertainment companies are using Salesforce media CRM to receive better data regarding their markets and customers. Optimize the consumer experience to provide a one-to-one personalized brand journey at every touch point with CRM For Media from Salesforce.

Media CRM gives you the tools to collect, clean, organize, and view consume rdata so you can learn their preferences and deliver relevant content wherever they are. You can also create communities for customers and reward them for engaging, so they become powerful brand advocates.

CRM Software Solutions: CRM benefits every industry and enterprise. Learn more about CRM solutions for your industry.

Improve Customer Satisfaction: Uncover the top 4 steps to keep clients happy and skyrocket customer satisfaction scores.

Company Management Systems: Company management system for all industries by Salesforce.

Customer Service Management Software: Maximize agent productivity with customer service management software from Service Cloud.

Salesforce Feature Comparison: Compare the world-class features that make Salesforce the industry's choice for sales, service, and marketing solutions.

Improve Business Performance: Read tips and tricks to increase your business performance.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Small Business CRM: Learn how Salesforce CRM can help SMBs increase sales and profits.

Track Service Agent Performance: Track each individual support agent as well as the team as a whole while having access to service metrics across all support channels.

Media

SOLUTION

Maximize Audience Engagement

Here's how it works.

Discover how Ticketmaster inspires audiences and personalizes the fan experience.

What’s included in this solution

Increase in campaign effectiveness*

Increase in lead conversion*

Increase in marketing ROI*

Explore the advantages of Salesforce for Media.

Demo

Maximize Audience Engagement

See how media companies can deliver personalized and engaging consumer experiences.

Report

The War for Attention

Learn how deep audience insights and AI help media companies win the war for attention.

Report

The Connected Audience

Get eye-opening media consumer insights in this competitive research paper.

Webinar

The Future of Technology in Media … And What to Do About It

Trailmix

Get to know our Maximize Audience Engagement solution with a custom learning path on Trailhead.

Dreamforce Session

Staying Above Water in the Data Lake — Audience Engagement Strategies

Trailblazer

Vox Media drives superior performance with Salesforce DMP.

Ready to learn more about Media solutions?

Expand your Media Audience and Acquire Customers with Salesforce CRM

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