Extra shopper delight in every holiday insight.

From Black Friday to Cyber Monday and on into the new year, data from a billion global shoppers can help you pack extra loyalty into every customer moment.

  • Watch Cyber Week unfold with daily data updates
  • Explore trends with our interactive Tableau dashboards
  • See how our holiday shopping predictions perform

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Our Holiday Predictions


Each year leading up to the holidays, we crunch the numbers to help retailers set expectations for the busiest time of year. Here’s what we forecasted.


• Ecommerce will set a new precedent

30% of all holiday sales will take place on digital channels (vs. last year’s 23%).

• Holiday shopping will start early

Widespread promotions and a later Prime Day marks October as the start of the season.

• Last-mile delivery capacity will be a problem

700 million packages will be delayed due to shipping constraints.

• Stores will be important … for fulfillment

90% increase in in-store pickup sales over last year will have stores working more like warehouses.

• Personalization will drive media influence

10%-15% of sales will come from social media where hyper-relevant engagement wins attention.

How’d we do?


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To help retailers and brands benchmark holiday performance, Salesforce combined data and holiday insights on the activity of more than a billion global shoppers across more than 40 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry. These holiday flash reports are a derivative of the quarterly Shopping Index.