Personalize Shopper Marketing

SOLUTION: PERSONALIZE SHOPPER MARKETING

Maximize your marketing campaigns with the world’s leading retail CRM.

Know, personalize, and engage shoppers like never before.

With our Personalize Shopper Marketing solution, the opportunity to build stronger customer relationships is truly endless. Get to know your target audience by aggregating disparate data into shopper insights. Personalize every step of the buying journey and deliver the most relevant offers at the right time. Boost engagement with an integrated experience across every touchpoint, from email, SMS, push notifications, chat, web, and ads — all orchestrated in real-time. And use powerful reporting and analytics to maximize your marketing campaigns, ultimately driving ROI and growing your business.

Here's how it works.

Deliver more personalized and rewarding shopper marketing thanks to Salesforce’s unified engagement platform. See how retailers can make every customer interaction a reason to love their brand even more.

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KNOW
Use data insights and artificial intelligence to attract and acquire new shoppers.

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PERSONALIZE
Orchestrate tailored marketing journeys in real time and at scale.

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ENGAGE
Deliver the right content at the right time across email, social media, mobile ads, and more.

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MAXIMIZE
Surface insights from current and past marketing programs and adjust campaigns to address the latest insights.

Here’s how it works.

Deliver more personalized and rewarding shopper marketing thanks to Salesforce’s unified engagement platform. See how retailers can make every customer interaction a reason to love their brand even more.

KNOW
Use data insights and artificial intelligence to attract and acquire new shoppers.

PERSONALIZE
Orchestrate tailored marketing journeys in real time and at scale.

ENGAGE
Deliver the right content at the right time across email, social media, mobile ads, and more.

MAXIMIZE
Surface insights from current and past marketing programs and adjust campaigns to address the latest insights.

FEATURED PARTNER

Dentsu is powering the next wave of people-based marketing.

Our featured partner, Dentsu (DEG + Isobar + Merkle), enables custom integrations to help brands create connected, engaging, and winning experiences throughout the entire shopper journey.

Learn More

Customer Success Story

Room & Board wows customers with smart recommendations.

“Salesforce allows us to create more of that one-to-one relationship we have in the stores.”

KIMBERLY RUTHENBECK, DIRECTOR OF WEB EXPERIENCE

Read the Story

Explore the advantages of Salesforce for Retail.

Trends in Retail and Consumer Goods Marketing

Report

Trends in Retail and Consumer Goods Marketing

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WEBINAR

Listen and engage using Email and Audience Studio.

WATCH NOW

REPORT

Shopper-First Retailing: The New Rules of Retail

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DEMO

Marketing Cloud’s Journey Builder

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DEMO

Datorama: Your Single Source of Marketing Truth

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DEMO

See Interaction Studio in action.

WATCH DEMO

Build the Right Business Relationships for Retail

Transform your marketing interaction by personalizing and engaging shoppers to build better business relationships with customers. Elevate engagement and increase conversions using the power of data science to deliver tailored content to unknown shoppers.

Retail Solutions: Keep up with evolving retail technology solutions.

Product Recommendation Engine: Use these product recommendation engines to improve customer relationships.

Importance of Ecommerce Analytics: Offer your brand an immeasurable advantage over the competition with the right analytics technology.

Retail Innovation: Provide an experience that will attract customers to your brand over that of your competitors.

Effective Online Selling: Reach and inspire customers with intelligent, seamless experiences both online and in person.

Social Media Marketing: Entice your audience using powerful social media marketing tools. Our features can help you expand your social marketing capabilities and take your brand‘s social presence to new heights.

Email Marketing: Get sophisticated email marketing software that delivers results.

Customer Journeys: Power your multichannel marketing with customer journey map examples that plot the customer experience through the acquisition, onboarding, and retention phases.

Digital Marketing Software: Learn more about the #1 marketing software for consumer engagement at scale.

Retail

SOLUTION: PERSONALIZE SHOPPER MARKETING

Maximize your marketing campaigns with the world’s leading retail CRM.

Know, personalize, and engage shoppers like never before.