What Makes Holiday Marketing Campaigns Successful
Starbucks’ Red Cups
Holiday Shopping Lesson #1: Create consistent, identifiable brand campaigns that can excite customers year after year.
Etsy’s Gift Guides
Holiday Shopping Lesson #2: Help customers pick the perfect gift by assembling lists of great products and styles based on customer demographics. This also creates a smart opportunity to upsell your customers on gift items they hadn’t originally considered.
Free Gift with Purchase
Holiday Shopping Lesson #3: Use holiday giveaways as an opportunity to increase the average order value and encourage customers to add additional items to their carts in order to receive the free gift.
12 Days of Holiday Deals
Holiday Shopping Lesson #4: Create daily deals for your customers with strategic initiatives to drive sales.
Start Early. Be Consistent. Stand Out.
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