At Salesforce, we understand what it means to start small and grow fast. We know how stressful and rewarding it is to go from scrappy startup to enterprise software leader. Over the past year, our marketing team has also spent time talking to many smart entrepreneurs and small business leaders about what makes them successful.
Some spoke about how to manage sales pipeline, while others focused on delivering the kind of customer service that inspires enduring loyalty. Still, others highlighted the importance of hiring smart, working hard, and — one of our favorites — simply being kind.
And while we’ve compiled an e-book of 25 tips that you can download and read at your convenience, we identified these five insights as the topline tips we see as the foundation to success.