Essential Resources to Grow Your Business

Get tips, tools, and advice to help your small or medium business take off. Explore ebooks, white papers, demos and more, and find out how other small businesses are using CRM to get smarter and grow bigger.
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Small business CRM resources

Small business growth starts here.

Get our small business growth kit and take advantage of resources, tools, and tips — plus a three-step roadmap for growing your business.
GET THE E-BOOK
Small business CRM resources

Grow your business, without all the growing pains.

Scaling a growing business can be a challenge. Get critical insights and important fundamentals from one Salesforce startup that successfully scaled up.
GET THE E-BOOK
Small business CRM resources
A beginner's guide to customer relationship management.
Learn the basics of CRM, including how it helps your business grow, when to implement it, and what to look for in a CRM solution.
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Salesforce Small Business Resource

See why marketing automation is key to growing your business.

Discover the five ways marketing automation can give you a more complete view of your customers, so you can target them with the right content and offers.
B2B Marketing Automation, Business Growth, CEO & Owner, Marketing
Salesforce Small Business Resource

Grow your prospect pipeline with these six tips.

New customers are critical for any growing business. This e-book offers six effective ways to identify, understand, and target your best prospects.
Pipeline Management, Sales Prospecting, Sales Process, Social Selling
Salesforce Small Business Resource

Build a better customer service engine with these 20 best practices.

How do you keep hyperconnected customers satisfied? These 20 best practices will help you deliver smarter, faster, more personalized service that turns customers into brand advocates.
Customer Service, Best Practices, Service & Support, E-book
Salesforce Small Business Resource

Prepare your small business for a new era of selling.

From hiring the right people to building a better customer experience, see the four ways successful companies are transforming their sales cycles.
Sales Strategy, Sales Process, Sales, E-book
Salesforce Small Business Resource

Clean up your pipeline and get smarter about winning new customers.

Stop investing time and effort trying to close every prospect. These five approaches can help you focus your sales and marketing efforts and grow your business.
Sales Management, B2B Marketing Automation, Sales Forecasting, Sales
Salesforce Small Business Resource

Find out how marketing can help grow your small business.

Get familiar with five essential marketing concepts, and see how to put each of them to work for your small business.
Business Growth, CEO & Owner, E-book
Salesforce Small Business Resource

Discover five ways to improve your outbound sales performance.

Find out how to develop the kind of prospect and customer relationships that can yield measurable results for your business.
Outbound Sales, Social Selling, Sales, E-book
Salesforce Small Business Resource

Check out 30 apps that can help any small business grow.

See which applications small and medium business leaders are using to work smarter and increase customer engagement — so they can concentrate on growing their business.
Apps, IT , E-book
Salesforce Small Business Resource

Use this checklist to deliver amazing self-service customer support.

Does your company offer self-service support that helps customers quickly find the best answers to their issues? This e-book shares six steps for helping customers to resolve problems on their own.
Self-Service Support, Customer Experience, Service & Support, E-book
Salesforce Small Business Resource

See how a repeatable sales process helped one company expand.

“If you’re not using something like Salesforce, you’re probably not going to be productive.” Hear how one CEO uses Salesforce to give his sales reps an easy way to drive deals — and grow his company.
Sales Tips, Sales, Video
Salesforce Small Business Resource

Build a stronger sales pipeline — and keep it growing.

Stop relying on superstar salespeople to carry you. See how the right tools, methodologies, and staffing best practices can help you increase your pipeline, close more deals, and find new customers.
Pipeline Management, Sales Strategy, Social Selling, Sales
Salesforce Small Business Resource

Six critical things to consider when creating a social support strategy.

Customers now share their opinions through every social media channel. This e-book explains six things to consider when creating a support strategy for outstanding service across every channel.
Social Support, Service & Support, E-book
Salesforce Small Business Resource

What do successful small businesses have in common? It's the apps.

Small business leaders are using apps to change the world. This e-book explains how they’re moving beyond sticky notes to find, win, and keep more customers—and keep their business growing.
Apps, Business Growth, IT Visionaries, CEO & Owner
Salesforce Small Business Resource

These are the apps you’ve been looking for.

Instead of building their own solutions, more small businesses now rely on the AppExchange for trusted apps. This e-book explains how they're using apps to grow faster—and how you can too.
Apps, IT Visionaries, IT , E-book
Salesforce Small Business Resource

36 innovative app ideas that you can build.

The world has gone mobile. This Idea Guide suggests mobile apps for key areas of your company—including Marketing, Finance, Operations, IT, and HR. Start exploring apps, or get left behind.
Application Development, Apps, IT Visionaries, CEO & Owner
Salesforce Small Business Resource

Learn how to create a killer content marketing strategy.

From researching and planning to creating assets to measuring your results, this informative e-book offers a proven recipe for turning marketing content into business growth.
Content Marketing, Content Creation & Curation, Marketing, E-book
Salesforce Small Business Resource

Kickstart marketing automation success with this five-step kit.

This starter kit includes a step-by-step guide to setting yourself up for marketing success, and explains some of the key benefits and results you can expect from marketing automation.
B2B Marketing Automation, Marketing, E-book
Salesforce Small Business Resource

Master the art of B2B social media marketing.

Navigating social media marketing can be tricky. This essential guide explains the basics — like what types of content to post, when to post them, and which key metrics you should be tracking.
Social Media Management, Marketing, E-book
Salesforce Small Business Resource

Ten tips to get your sales pipeline flowing.

Discover a few of the ways that marketing automation can help you accelerate sales — including nurturing leads, improving marketing and sales alignment, retaining customers, and diagnosing the health of your pipeline.
B2B Marketing Automation, Lead Management, Lead Nurturing, Marketing
Salesforce Small Business Resource

Get the complete guide to B2B marketing.

Become a better B2B marketer. This guide offers proven best practices, tips, and advice to help you optimize your campaigns and increase revenue.
B2B Marketing Automation, Marketing, E-book
Salesforce Small Business Resource

See why listening to customers can be valuable for your business.

Your customers’ trust is the most important part of your business. This article shares seven tips for getting closer to your customers, earning their trust, and delivering a more personal touch.
Customer Experience, Sales, Knowledge Article
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See how Salesforce can grow your business.

Discover how Salesforce is committed to your success. Learn how we can help you find, win, and keep customers to grow.
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