Small Business Sales
Agentic AI moves your deals forward — routing leads, following up, and flagging what needs your attention — so you spend less time managing the pipeline and more time closing.
Choose the right suite for your needs
Starter Suite
The smart CRM suite with even more sales, service, marketing – plus commerce.
$
25
USD/User/Month
(Billed monthly or annually)
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
Pro Suite
The flexible CRM suite with more automation and customization across sales, service, marketing, and commerce.
$
100
USD/User/Month
(Billed annually)
- Everything in Starter Plus Greater Customization and Automation
- Sales Quoting and Forecasting
- Access to AgentExchange
- Premier Support (add-on)
Upgrade your suite to scale with Agentforce
Enterprise
The CRM for sales with more flexibility and web API.
$
175
USD/User/Month
(Billed annually)
- Everything in Pro Suite plus Advanced Pipeline Management & Deal Insights
- Conversation Intelligence
- Agentforce
Unlimited
The CRM for sales with intelligent automation and developer support built in.
$
350
USD/User/Month
(Billed annually)
- Everything in Enterprise plus Predictive AI
- Conversation Intelligence and Sales Engagement
- Premier Success Plan and Full Sandbox
Agentforce 1 Sales
The complete Sales CRM with built-in AI and unified data. One platform that does it all.
$
550
USD/User/Month
(Billed annually)
- Everything in Unlimited, plus our full suite of AI
- Unmetered Agentforce usage for employees
- Salesforce Spiff, Sales Planning, Sales Programs, Salesforce Maps, Tableau Next, and Slack Enterprise+
- 1M Flex Credits & 2.5M Data Cloud Credits per org per year
This page is provided for information purposes only and subject to change. AI can be added to Enterprise and above. Contact a sales representative for detailed pricing information.
Small businesses execute on their ambition with Salesforce
Less admin. More closing.
Automate your sales process, surface your best deals, and move faster — with agentic AI that knows your pipeline.
Your whole business, in one clear view
See all your data in one place, with real-time insights that tell you where to focus and what to do next.
Manage all lead, opportunity, and account data in one place to foster stronger customer relationships.
Get a real-time view of your business with customizable reports and dashboards, and turn insights into action.
Tailor your forecast to your business, track every deal in real time, and let AI surface where your pipeline needs attention.
Pipeline that manages itself
Automate outreach, streamline account planning, and eliminate data entry — so your pipeline moves without you having to push it.
Drive sales forward with automated outreach sequences, personalized email templates, and follow-up tasks—all designed to keep deals moving.
Streamline account research, set measurable goals to guide strategy, and collaborate across teams to win new business.
Automatically sync contacts, events, and emails to your CRM — no manual entry, no missed details.
Agents work the deal. Your reps close it.
Agentic AI nurtures leads, automates the in-between, and surfaces the right next step — so your reps show up to every conversation ready to close.
Grow pipeline by nurturing inbound leads 24/7. Empower every rep with a dedicated coach to ensure pitch quality and consistency.
Use AI-powered lead and opportunity scoring to identify the right deals at the right time, ensuring reps focus on what matters most.
Automatically log and transcribe every call, with AI that surfaces the insights your reps need to follow up faster and close more deals.
Take your sales even further with these related products
Sales Cloud
Close more deals with smarter automation, richer data, and agentic insights built into every stage of your sales process.
Sales Engagement
Reach buyers faster with outreach and engagement built directly into your CRM — so your reps spend less time switching tools and more time in the conversation.
Sales AI
Sell with confidence — agentic insights grounded in your actual data, built on Salesforce Platform.
Sales Programs
Equip every rep with the coaching and enablement they need to perform — built into the tools they’re already using.
Start selling smarter — free
Manage leads, track deals, and close more — with a free CRM built for small businesses that’s ready from day one.
Small business, big wins. Get the tools and insights to sell smarter.
Put turnkey AI to work for your business
Get Salesforce. Free.
Start fast with built-in AI and everything you need to get going — at no cost.
Talk to an expert.
Not sure where to start? We'll help you figure it out.
Watch a Starter Suite demo.
See exactly what you're getting before you commit.
Sales Software for Small Business FAQ
Sales CRM software allows businesses to better manage customer relationships by storing and managing customer and prospect information. Sales CRM software does this by compiling information from multiple communication channels, including a business’ website, email, telephone, social media, and more. This is especially beneficial to a small business, where teams are often shoulder the responsibilities of a much larger workforce.
So instead of tracking sales on a spreadsheet or keeping customer information on sticky notes, rolodexes, or even in a salesperson’s memory, sales CRM software can be considered a kind of business management software system that makes data available to everyone in the business who might need it: sales, service, marketing, and even others, like accounting, business planning, and management.
Salesforce CRM is consistently recommended as the most preferred CRM for small business in reviews and comparison websites because we deliver what we promise: real results for your small business. With Salesforce CRM for small business, your sales reps can access all customer information in one place, save time with automation, and work deals from anywhere, anytime. Managers can tweak processes, monitor progress, and project future metrics with more confidence. Contact Salesforce to see how you can convert more leads into sales revenue.
Artificial intelligence is changing sales by enabling businesses to automate and optimize various sales activities, from lead engagement with bots to AI-generated email content. It is also helping businesses make data-driven decisions to improve sales performance and increase revenue.
AI can help with everything from automating repetitive tasks, giving you insights into customer behavior, and drafting personalized messages to your customers. It can also help you prioritize which sales opportunities to focus on and make data-driven decisions to optimize sales performance.
Sales analytics can improve sales performance through data-driven decision-making and better customer insights. With a better understanding of your customers, you can create more personalized sales messaging and increase customer satisfaction. This means your teams save time, sales processes are more streamlined, and revenue and profitability often increase as a result.
To get started, you can sign up for a free trial of Starter Suite to get capabilities across sales, service and marketing. You can also sign up for a free trial of Sales Cloud if you're more interested in dedicated sales capabilities. Once you are ready, choose a pricing plan that suits your needs and configure the platform to meet your business requirements. You can also get help from Salesforce consultants or partners on our AgentExchange to help with a successful implementation.