Sales is arguably the oldest profession, and yet still struggles to get the respect and legitimacy it likely deserves. From the farmer selling his produce at the market, to the tech startup account executive with their smartphone, sales has come to permeate our societies and be an ever present part of our lives. Unfortunately, most of us still conjure up images of the used-car salesman of decades past.




Brent Adamson

Principal Advisor CEB/Gartner; Author, The Challenger Sales

Mike Bosworth

Author, Solution Selling; Speaker, Sales Trainer

Tiffani Bova

Global Customer Growth & Innovation Evangelist, Salesforce

Frank Cespedes

Harvard Business School; Author, Aligning Strategy & Sales 


Louis D'Ambrosio

Former CEO at Avaya & Sears, Former Sales Leader at IBM

Howard Dover

Clinical Professor & Director of Center for Professional Sales, UT Dallas

Walter Friedman

Harvard Business School; Author, Birth of a Salesman

Alston Gardner

Author, Target Account Selling; Formerly on faculty at UNC


Joe Hart

President/CEO, Dale Carnegie & Associates

Jill Konrath

International Speaker; Author, More Sales Less Time & Snap Selling

Shari Levitin

CEO, Levitin Group; Author, Speaker

Steve W. Martin

Author, Researcher, USC Professor


Mario Martinez

CEO, Founder and Digital Sales Evangelist, Vengreso

Neil Rackham

Author, SPIN Selling; Professor, Consultant

Mark Roberge

Harvard Business School; Former CRO, HubSpot

Polly Sumner

Chief Adoption Officer, Salesforce


Dan Weinfurter

Independent Consultant; Former Lecturer, Northwestern

Ashley Welch

Co-Founder, Somersault Innovation

Lareina Yee

Senior Partner, McKinsey Marketing & Sales Practice


Learn more from the film's experts. All in one place.




Johnny Aviles

Car Salesman, Tracy Toyota

Patrick Buckley

Senior Director, Global Sales Development, Twilio

Stacy Hale

Realtor, NextHome Premier Realty Group

Steve Haworth

General Manager, Tracy Toyota


Durga Jarayaman

Outbound Sales, Twilio

Brittany Knowles

Student, UT Dallas

Frank Lee

CEO, CarSnatch

Mercy Manning

Global Account Executive, Aligned Energy


Francesca Marchini

Marketing & Sales, J. Marchini Farms

Joe Marchini

Founder & President, J. Marchini Farms

Jeff Marchini

CEO, J. Marchini Farms

Marc Marchini

COO & Sales, J. Marchini Farms


Paul Martin

Business Development, Twilio

Sean Patang

Car Salesman, Tracy Toyota


Build and manage your sales team the Salesforce way.



Jim is a marketer, designer, storyteller, and Sr. Manager, Product Marketing at Salesforce. He has nearly 15 years of marketing experience, using writing, design, video and other media to help sell products, services, and ideas. He led the development of the concept for this film, secured funding, led casting, and represented Salesforce in all facets of production.
Mike is the founder of RockBridge Productions, a video production agency based in San Francisco & Los Angeles that concentrates on building strong relationships with leading brands including Salesforce, Square, Fitbit, Nike, and Chevron to bring their visions to life through commercials, branded content, and feature films. Mike led the production team and managed budget, scheduling, casting, and general film operations.
For the last 12 years, Stephen has been shooting, directing and editing a wide variety of content including short films, music videos and commercials. He studied advertising at BYU where he created an impressive demo reel and was hired by a well known ad agency in San Francisco. His passion for film drew him away from ads to focus on directing. Stephen was responsible for the look, feel, and flow of the story for this film.