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Salesforce and Team USA. Championing success from anywhere.

Salesforce brings companies and customers together from anywhere. Team USA brings fans together across the nation. So it only makes sense that we would come, well, together, forming a partnership to connect with fans in a whole new way.

Learn about Customer 360
U.S. Paralympian Blake Leeper sprinting behind Astro, a Salesforce mascot.
Salesforce, Proud partner of Team USA

Shared Values

Fueling achievement is the ultimate prize.

Whether nailing a well-practiced floor routine, helping a business sprint ahead, or clearing hurdles for equality and diversity, the feeling of accomplishment is exhilarating. Team USA and Salesforce are committed to celebrating and sharing successes, on and off the field, around the corner and around the globe.

Aly Raisman, a US gymnastics Olympian.

Aly Raisman, U.S. Olympian, Gymnastics

We strive to empower everyone to be successful from anywhere.

What is Salesforce?
Regas Woods, a US Paralympian in Track and Field

Regas Woods, U.S. Paralympian, Para Track and Field

We celebrate diversity and promote inclusivity.

Learn about equality at Salesforce
Aly Raisman, a U.S. gymnastics Olympian

Jessica Long, U.S. Paralympian, Para Swimming

We believe trust sets the foundation for success.

See our story

Our Fan Experience

Customer 360 with a half twist.

Customer 360, our core technology, gives everyone across your business a more complete picture of your customers, so you can offer them more engaging experiences. And fans, they’re basically really passionate customers.

We thought, hey, we can customize Customer 360 to get to know Team USA fans better, to give them a richer experience, and make them fans for life.

Learn more about Customer 360
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When work flows, team spirit grows.

With Slack now on the Salesforce team, we can take engagement to the next level. Slack creates a new way to work, making it easier than ever for businesses to connect their customers, employees, and partners. As a key part of Customer 360, it will help us power an all-new fan experience, creating deeper connections between Team USA athletes and their fans.

Learn more about Slack
A wheel depicting all of the Customer 360 products with a customer at the center.
Screens on laptop and mobile show an audience breakdown by channel, platform, and demographic.

Welcoming fans onto the team.

As we learn more about Team USA fans — as we better understand their interests, the sports they play, the athletes they follow, and the digital touchpoints they use — we can offer them more relevant social media, events, ads, retail opportunities, and more. And we will enable interactions that will develop deeper, ongoing relationships between fans and athletes.

By creating more personalized experiences for Team USA fans, together we can make the LA28 Olympic and Paralympic Games the most exciting yet.

Former Team USA coach Mike Krizewski Trailblazer Mar Sidibe
Trailblazer Mar Sidibe Former Team USA coach Mike Krizewski
Astro, a Salesforce mascot holding a torch

See how our technology has customers doing backflips.

In the competitive world of business, Customer 360 brings the excitement. Check out some of our inspiring customer stories.

NBCUniversal Becomes a Tech-Driven Content Company and Earns New Fans.

Read the story
See more customer stories
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Get to know Team USA.

Learn more about your favorite Team USA athletes on our interactive dashboard, powered by Tableau analytics.

Meet the athletes who make us fans.

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Unite all your teams into one super team.

Customer 360 unites your sales, service, marketing, commerce, and IT teams with a single source of customer information, so companies can deliver the great experiences that turn customers into diehard fans.

No matter what size your business, whatever your industry, there’s a perfect Customer 360 solution for you.

Need help?

No problem. Chat with our sales experts or call us at 1-800-960-3691.