Team USA and Salesforce. Wowing athletes, fans, and customers alike.

Whether on the track or in the pool, Team USA keeps fans excited. And, powered by Salesforce Customer 360, it's finding a whole new way to engage and connect with them.

Unite all your teams into one super team.

Customer 360 unites all of your teams together around a single view of your customer, so your business can deliver the winning experiences that turn customers into super fans. And now it’s helping Team USA bring athletes and fans together to serve up thrills at the Olympic and Paralympic Games and beyond.

It all happens with the world’s #1 CRM


Every fan a VIP.

Salesforce Customer 360 helps Team USA better understand what sports and athletes fans are interested in, and the digital touchpoints they use. This means Team USA can offer up more relevant social media, events, retail opportunities, and more, in the places fans are most likely to find them. And that’s something to cheer for.

U.S. Olympic and Paralympic athletes learn CRM skills with Trailhead.

The Salesforce Athlete CRM Reskilling Program empowers Team USA athletes, like U.S. Olympian Chris Mazdzer and U.S. Paralympian Dani Aravich, to become Trailblazers in today’s workforce. Athletes learn how they can launch careers at Salesforce by using Salesforce products and tools and leveraging their existing skills.
Fanatics follows the data to connect fans with just the merchandise they want.
Deloitte adopted a sports team mindset to drive digital transformation.