An Act of Kindness That Started Everything
Jennifer Cole didn't plan on a Salesforce career. Twelve years ago, she offered to help a colleague who was drowning in work. That unexpected assignment introduced her to the Salesforce platform and set off a chain reaction that would define her professional journey. A self-proclaimed "puzzle kid" with a lifelong curiosity for how things work, Jen found in Salesforce a platform that rewarded exactly that instinct. She dove into Trailhead, earned her certifications, and never looked back.
Her next frontier: expanding Slackbot capabilities and exploring how Tableau integrations with AI tools like Claude and ChatGPT can unlock even deeper insights for the business.
My first admin job gave me amazing opportunities to travel across the country to meet with my users, train them, and help them see the value in adopting Salesforce as a tool that would help them work smarter, not harder. I believe things happen for a reason.
Jennifer ColeDirector BI & Automation, 908 Devices
Building Something from the Ground Up
When Jen joined 908 Devices as a solo admin, she was drawn to the challenge of building a Salesforce practice from scratch. As the company grew, so did her role. As one of the first customers to successfully adopt MuleSoft Composer, she became a leader in both the Trailblazer and MuleSoft Communities, making connections across the ecosystem. She’s now the Director of Business Intelligence & Automation where her team has increased productivity by 55%, delivered more than $208K in savings, and created a single source of truth across the business.
Most recently, Jen led the implementation of case management at 908 Devices, retiring a legacy tool in the process. The move brought service, sales, and marketing teams closer together - and closer to their customers. She’s also leading a project to build 908 Devices's own APIs to increase data exposure between teams and optimize business workflows. When teams share a unified view of the customer journey, she believes, everyone wins.
Slackbot, AI, and the Admin Superpower
Jen is candid about where she sees AI making a real difference. As a member of the inaugural Salesforce Community Advisory Board, she has a front-row seat to how the ecosystem is evolving - and she's already putting new tools to work. Slackbot has become a go-to resource for her admin team, helping them dig into user issues, review automation, and surface data problems faster than ever before. For the wider business, it's a practical tool for finding outdated Salesforce data and taking action on it directly.
Her next frontier: expanding Slackbot capabilities and exploring how Tableau integrations with AI tools like Claude and ChatGPT can unlock even deeper insights for the business.
Slackbot is super! It's been both fun and useful exploring the value add capabilities that Slackbot has.
Jennifer ColeDirector BI & Automation, 908 Devices
What's Next
For Jen, the agentic era is simply the next puzzle to solve. The same curiosity that led her to Salesforce twelve years ago now drives her to help admins embrace AI with confidence and, through the Community Advisory Board, shape what comes next for the Trailblazer Community.