Keir Bowden’s journey through the Salesforce ecosystem has spanned over 16 years, evolving from his beginnings in financial services to Java-based consulting, then to becoming a Certified Technical Architect (CTA), and now to his role as CTO at Credera, a global consulting firm and leader in AI. Yet, Keir’s legacy extends far beyond his titles; he is a genuine catalyst for change within the Salesforce ecosystem. With an impressive 15 Salesforce certifications to his name, he has dedicated himself to helping companies streamline their processes, eliminate burdensome administrative tasks, and foster deeper connections with their customers. His passion for Salesforce, coupled with the power of AI, is truly inspiring, driving significant positive business outcomes for his clients.
One of Keir’s standout projects at Credera was with his customer, Arjo, a global medical device company that was facing significant challenges. Arjo’s sales team was overwhelmed by administrative duties, leaving little time to build genuine relationships with clients. Recognizing an opportunity, Keir stepped in and leveraged the Einstein 1 Platform to create a customized action in Sales Cloud that harnessed predictive analytics combined with generative AI. This enabled the sales team to anticipate and respond to customer needs with remarkable precision. Keir and his team also implemented strategies to reengage dormant accounts, using Einstein AI to identify ideal candidates. As a result, salespeople could transition from determining target accounts to drafting emails within minutes. This solution saved time and unlocked an extra day of productivity each month, empowering the sales team to focus on nurturing relationships and engaging clients. This advancement revitalized Arjo’s sales team, demonstrating how technology can vastly improve client connections.
Keir continues to be an evangelist for the latest Salesforce advancements in AI, championing these transformative technologies not just for Arjo but for all his customers. As technology evolves, Keir is dedicated to staying at the forefront of innovation, ensuring that his clients benefit from cutting-edge solutions that enhance their operational efficiency and customer engagement. His enthusiasm and commitment to empowering businesses through AI serve as an inspiration, fostering a culture of continuous improvement and adaptation in an ever-changing marketplace.
With AI, it’s about augmenting people rather than replacing them, making them a little bit more productive, a little bit more efficient. That’s better for the industry, better for the Salesforce ecosystem. It will be better for everyone.
Keir BowdenCTO, Credera
Beyond the platform, Keir’s influence resonates deeply within the Trailblazer Community. As a Hall of Fame Salesforce MVP, he is a generous source of knowledge, actively leading and educating others on Salesforce development. His warmth, enthusiasm, and deep professional insight inspire many to explore the vast potential of AI and Salesforce, fostering a strong sense of connection and empowerment among those he engages with.