Event Information


TrailblazerDX is the AI developer conference for the AI era. It is the must-attend event for developers looking to learn the skills needed to build the new class of generative AI applications and leverage the latest platform features.

With 300+ in-depth technical sessions and hands-on workshops, TrailblazerDX brings developers, admins, architects, entrepreneurs, and partners together with product experts, architects, and engineers.

Can’t make it to San Francisco? Join us online exclusively on Salesforce+.


TrailblazerDX takes place in downtown San Francisco at the Moscone West Convention Center on March 6–7, 2024, with an exclusive broadcast experience on Salesforce+

Kickstart your TrailblazerDX learning experience by joining us for a three-day TrailblazerDX Bootcamp from March 3–5, 2024. TrailblazerDX Bootcamp will take place at the Salesforce offices in downtown San Francisco.


TrailblazerDX is the must-attend Salesforce learning event for all developers, admins, architects, partners, entrepreneurs, and IT leaders. Whether you’re just getting started with the platform or have an extensive history, we have a learning track for everyone looking to skill up for the AI era.


Expect two days of deep technical learning focused on the latest innovations in AI.  Choose from more than 300 technical sessions, keynotes, workshops, and demos led by product experts that let you get hands-on with Salesforce technology.

See the latest best practices and tools for building on the Einstein 1 Platform. Connect and network with product owners, engineers, and partners. Have fun with a global community of Trailblazers and give back by sharing your knowledge.


Register for free to watch the broadcast of select episodes of TrailblazerDX on Salesforce+ from March 6–7, 2024, live and on demand. For the full developer conference experience, join us in person. 


Salesforce+ is a new streaming service that gives you a front-row seat to select TrailblazerDX episodes and unlimited access to Salesforce’s original series. Catch our top sessions, keynotes, and the groundbreaking innovation from anywhere. Membership is free, easy, and available to everyone.




Register by December 21, 2023, to save $600 off your Full Conference pass for TrailblazerDX in San Francisco. 

To register for TrailblazerDX, click the Register button on the top right of this page and select the in-person experience to access TrailblazerDX Registration, where you will need to create an account to register. 

This account will give you access to your registration details, recommended sessions, agenda builder, and so much more. 

If you’ve created a Salesforce Events account before, use that same email and password in the login box. If needed, click Forgot Password to trigger a reset.  

From there, you’ll provide a few additional details, select your hotel and conference pass, and then you’re on your way to experience TrailblazerDX 2024.


Register now for $399 and save $600 off the full TrailblazerDX Conference pass price. Pricing expires December 21, 2023, at 11:59 p.m. PT.


The conference pass is valid March 6–7, 2024. It includes access to the main keynote, “True to the Core,” breakouts and theater sessions, hands-on workshops, and demos. 

It also includes access to the Trailblazer Celebration, daily a.m. and p.m. breaks and lunch, and one free Salesforce certification voucher. See terms & conditions.


Please contact the TrailblazerDX Help Desk from 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818

International: +1-650-416-8832

Email: trailblazerdx@salesforce.com


Please contact the TrailblazerDX Help Desk from 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818

International: +1-650-416-8832

Email: trailblazerdx@salesforce.com


TrailblazerDX: All cancellation requests must be submitted in writing to the TrailblazerDX Help Desk. For a full refund of the event registration fees, cancellation notices must be received by 11:59:59 p.m. PT on Friday, February 2, 2024. Cancellation notices received between 12:00 a.m. PT on Saturday, February 3, 2024, and 11:59:59 p.m. PT on Friday, February 16, 2024, will be processed at 50% of the event registration fees. No refunds will be processed for cancellation notices received after 12:00 a.m. PT on Saturday, February 17, 2024. Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, February 16, 2024. Substitution requests after this date are subject to a USD$100 transaction fee. These cancellation terms also apply to the registration fees for all classes and events offered as part of TrailblazerDX 2024.

Full cancellation/substitution terms may be found in the Events Terms of Service.


Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, February 16, 2024. Substitution requests after this date are subject to a USD$100 transaction fee. These terms also apply to the registration fees for all classes and events offered as part of TrailblazerDX 2024.   

Full cancellation/substitution terms may be found in the Events Terms of Service.


Vouchers will be issued to all Full Conference attendees via the email address used for the event registration a week after the event takes place. 


Everyone who successfully registers for a Full Conference pass and joins us at TrailblazerDX from March 6–7, 2024, in San Francisco will receive one free exam certification voucher for our selected exams, valued at up to $200.

Vouchers will be issued via the email address used for event registration a week after the event.

Vouchers redeemable on select Salesforce certification exams are listed below. Vouchers expire on September 13, 2024. Vouchers can be applied toward any listed Salesforce certification exam registration valued at USD $200 or less. You must register for your exam and use the voucher prior to the voucher expiration date. The expiration date for the vouchers cannot be extended for any reason. Vouchers cannot be combined with any other offer or promotion. No refunds will be provided for exam fees paid prior to receiving the vouchers, on exam fees paid when there was a redeemable voucher, or for unused vouchers. Vouchers are nontransferable, not redeemable for cash, and eligible for use only by the recipient designated by Salesforce. Excludes Salesforce employees, government and public sector officials and employees, vendors, sponsors, investors, analysts, and members of the press.

Salesforce Certified Administrator
Salesforce Certified Advanced Administrator
Salesforce Certified B2C Commerce Developer
Salesforce Certified Business Analyst
Salesforce Certified CPQ Specialist
Salesforce Certified Data Cloud Consultant
Salesforce Certified Education Cloud Consultant
Salesforce Certified Experience Cloud Consultant
Salesforce Certified Field Service Consultant
Salesforce Certified Industries CPQ Developer
Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Nonprofit Cloud Consultant
Salesforce Certified OmniStudio Consultant
Salesforce Certified OmniStudio Developer
Salesforce Certified Platform App Builder
Salesforce Certified Platform Developer I
Salesforce Certified Platform Developer II
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Sales Representative
Salesforce Certified Tableau CRM and Einstein Discovery Consultant
Salesforce Certified User Experience Designer
Salesforce Certified JavaScript Developer I
Salesforce Certified Service Cloud Consultant
Salesforce Certified Strategy Designer


Session Information


Latest product innovations and the biggest announcements from Salesforce with live demos, luminaries, and stories of customer success.

A 30–40 minute presentation on a specific product, feature, topic or solution. The longer length allows for a 5–10 minute Q&A portion with the presenters. A Deep Dive breakout = 40–75 minutes to allow for a more focused, in-depth presentation, typically technical in nature.

A quick 20-minute introductory and informative session on a specific topic. Can be tips and tricks or a how-to presentation.

Small group discussions on a particular topic. Opportunity to network and discuss common challenges facing the Salesforce community and experts.

Hands-on Workshops
Expert-led trainings to learn a product or skill. Devices may be provided or you can bring your own. Check the session abstract to confirm whether a device will be provided.

Connect with community leaders and product experts from the Salesforce, Tableau, MuleSoft, and Slack communities. These 20-minute interactive sessions are entirely community-led and designed to spotlight the skills, learnings, and expertise that can help elevate Trailblazers’ careers across the Salesforce ecosystem.




TrailblazerDX Bootcamp is the place to build Salesforce expertise and accelerate your path to certification. Experience three full days of expert-led learning, network with other Trailblazers, and uplevel your career. Included in the Bootcamp pass is one certification exam voucher code for use on a certification exam on the last day of Bootcamp or to save and use after the event.


TrailblazerDX Bootcamp takes place before TrailblazerDX from March 3–5, 2024, at the Salesforce offices in downtown San Francisco.


Each track aligns to a specific role. Take a look at the detailed descriptions of our Bootcamp tracks to see which suits you best. If you still have questions, you can post them in the TrailblazerDX Bootcamp Community Group.


You cannot purchase a Bootcamp-only pass.


Yes. To ensure the best learning experience possible, we’ve identified some prework for you to complete before you arrive at TrailblazerDX Bootcamp. Navigate to your track here and click on the prework link for your track.


There will be one optional onsite certification exam opportunity at TrailblazerDX Bootcamp. The exam will take place at the same location as training on Tuesday, March 5, 2024, after classes end for the day. Registration for the exam will open once Bootcamp starts, and each attendee will receive an email with an exam registration code and instructions on how to schedule their exam.

If attendees choose to opt out of taking the exam onsite, they will be able to use the same certification exam registration code they received via email during Bootcamp. This code will be valid until June 30, 2024. For information on registration and computer setup, please visit the Guide to Trailblazer Bootcamp.


No, computers are not provided at TrailblazerDX Bootcamp. Attendees will need to bring their own computer with the ability to access an internet browser.


Health & Safety


Salesforce is closely monitoring the COVID-19 pandemic. In accordance with local state and city guidelines, we are currently not requiring proof of vaccination or implementing a testing protocol for TDX. This is always subject to change.

If you feel sick or show ANY signs or symptoms of COVID-19, please do not attend Dreamforce and other associated meetings or events. We encourage you to monitor your health, and check in with your healthcare provider as needed.

COVID-19 tests, masks, and medications can be found at nearby Target, CVS, and Walgreens locations or by contacting your health professionals.




Yes, Salesforce has reserved hotel blocks around San Francisco. You will have the opportunity to book your room during registration within the hotel section. Inventory is limited, available on a first-come, first-booked basis, and our discounted rates are only available until Friday, February 9, 2024, so book now.


You can make online hotel bookings for TrailblazerDX during the registration process. If you wish to add a hotel at a later date or update your existing reservation information, log in with the email and password used during registration. 

If you would like assistance in making changes, contact the TrailblazerDX Help Desk from 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818

International: +1-650-416-8832

Email: trailblazerdx@salesforce.com

Note: Hotel accommodations are available on a first-come, first-booked basis until February 9, 2024.


If you reserved a room via the TrailblazerDX registration process, cancellations must be made according to the hotel’s cancellation policy (between two weeks and five days before arrival, depending on the hotel). Failure to do so will incur a penalty equal to the cost of one night’s room and tax. Please check the TrailblazerDX Official Hotel List for your hotel’s specific cancellation policy.

Note: All hotels will charge a deposit to the credit card on file before arrival, which will be refunded if you cancel within the specified time.


Yes, you may. Before Friday, February 9, 2024, contact the TrailblazerDX Help Desk to make the transfer.

Beginning Friday, February 16, 2024, please contact your hotel directly to update the name and credit card on file for the reservation.

The TrailblazerDX Help Desk operates Monday–Friday, 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818

International: +1-650-416-8832

Email: trailblazerdx@salesforce.com


No. All attendees must register and book their own hotel reservations. 


If you don’t check in to your hotel on your scheduled arrival date, the hotel will cancel your entire reservation. The hotel can choose not to reinstate your reservation, even if you arrive the next day. You will also be charged a penalty of the cost of one night’s room and tax, regardless of whether or not the hotel chooses to reinstate your reservation.


No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.


Yes. All hotels require a one-night deposit as a guarantee. The credit card used to make your hotel reservation will be charged the equivalent of one night’s room plus tax after the hotel cutoff date. Please check the TrailblazerDX Official Hotel List for details.


Yes, as long as you are the cardholder for the credit card you present at check-in.


If the card used as a guarantee for your hotel reservation is not in your name, that cardholder must be present at check-in. A credit card authorization form can also be set up with the hotel before your arrival. Please contact the hotel directly to obtain a credit card authorization form using the contact information found here.


No. To obtain the discounted TrailblazerDX rates, new reservations and changes must be made through the TrailblazerDX Help Desk or My Info page.


If you would like to arrive before the event but are not seeing those dates as an option, use the check-in date of Tuesday, March 5. Set your checkout date to Thursday, March 7. Once you have completed a reservation with those dates in the system, please contact the TrailblazerDX Help Desk to request adjusted dates.


Hotel room inventory at TrailblazerDX hotels in downtown San Francisco is limited and will sell out quickly. For best results, use the check-in date of Tuesday, March 5, and your checkout date to Thursday, March 7, when searching for hotels. 




For information on things to do during your stay in San Francisco, check out the San Francisco Travel website.


San Francisco’s weather can be unpredictable. Please pack layers and check weather.com before you arrive.


San Francisco International Airport (SFO) is the closest major airport, an easy BART ride or a 25-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge and is also accessible by BART. Lastly, the San Jose International Airport (SJC) is a one-hour drive from the South Bay, accessible by Caltrain.


You can request an invitation letter to accompany your visa application to attend TrailblazerDX during the registration process. Your registration must be paid in full before your letter of invitation can be issued.  

Please note that requesting a visa invitation letter does not guarantee that your local authorities will grant a visa to attend TrailblazerDX. Additionally, you are responsible for submitting your visa application to your local embassy/consulate; conference management will not submit it on your behalf. All requests are subject to review and approval. Please allow up to 10 business days for requests to be reviewed.


TrailblazerDX is open to international travelers who abide by regional travel restrictions and guidelines.

  • Make sure to know where the emergency exits are located.
  • Upon leaving TrailblazerDX events at Moscone, be sure to remove your badge.
  • Move with confidence and be aware of your surroundings at all times.
  • Do not stare down at your phone while walking.

Carry minimal items and keep your hands free when walking. Minimize the use of headphones while walking, especially noise-canceling or loud audio, so you can pay attention to the sounds around you.

  • Use well-lit and populated streets when possible and walk with a group.
  • Always familiarize yourself with exit pathways and emergency procedures.
  • In rideshares, consider sharing your route with someone you know and trust.
  • Most of all, trust your gut. If something feels off, find another way.

While at TrailblazerDX, if you notice anything that seems out of place, you can text our See Something, Say Something text line at +1 978-533-4357.

As always, you can dial 911 to:

  • Report a crime in progress.
  • Report an emergency situation.

If you need nonemergency medical assistance during TrailblazerDX, please visit the First Aid Station on Level 1 or alert a member of our security team.


Additional Information


Yes, check out our code of conduct. Have a safe and fun conference.


We’re planning an amazing night of entertainment, reception, networking, and awesome fun for all paid conference attendees. Check back for more details closer to the event.