I've been evanglising the benefits of cloud computing for many years now - I just love that it takes away the hassle of managing complex servers, networks and apps, giving you more time to get on with the stuff you do brilliantly. That’s why more companies than ever are embracing new CRM technology for small business success.

Increasingly, technology is playing a major role in the success of even the smallest businesses – helping them find prospects, win new customers, and keep them happy. 

One thing I've learnt from our most successful customers is the importance of having a single platform that unites these core marketing, sales and customer service functions, so that you can easily manage your processes but also update them as your needs evolve (and they will evolve - which I discussed in this article about solving the challenges faced by small businesess).

In this video I pose the three questions you should ask yourself before setting up your small business management software:

  1. What do I want to achieve? Does my platform support my objectives now and will it keep doing so in the future?
  2. What ROI do I need? And what metrics will I track to keep me on course?
  3. Will my employees use it? If people don’t recognise its value, adoption will remain low.

It’s simple stuff, but without getting the basics right, your project will be destined to fail, which nobody wants to see. 

This is the third part in a four part series around how to find, win and keep customer in order to grow your business. Check out why a customer centric culture is key to fast growth for part one. 

Otherwise, I'm sure you'd get a lot of value from our Small Business, Big Impact e-book.