I've noticed over the years that thriving businesses are an incredibly diverse bunch – but they have one characteristic in common: they all have the customer at their heart. They are all passionate about customer-centricity.
That’s the single most important lesson from this first installation of our Find, Win, Keep, Grow video mini-series.
Customer acquisition is all well and good but without a smart customer retention system in place, your hard-won successes will drain away fast. Think of your small business CRM system as a bucket. If you’re going to the well to get some water (i.e. customers), you don’t take a bucket with holes in it.
In this short video, I discuss a few things that will help you create a water-tight plan for ensuring you remain a customer centric company such as:
All of this boils down to putting the customer at the centre of your universe. The right Small Business CRM gives you the power to do that. I really hope you enjoy these videos and can learn from the experiences we've gained over the years.
If you want to find out how your small business can be making a bigger impact, check out this e-book on that very topic. Thanks for watching.