The final countdown to Salesforce World Tour London is on and we are abuzz with excitement: there is so much to discover and to experience at this year's event!

We are ready to welcome Financial Services professionals with a rich program designed with one focus in mind: driving innovation to take your business to the next level of customer success. I am personally most excited about the diverse line-up of speakers who will talk about how they create connected experiences, innovate at their companies, and shape their future in the midst of the Fourth Industrial Revolution.

Your Financial Services adventure at World Tour London begins here: join me as I trace our steps on the trail for a perfect day at the ExCeL on Thursday.

⏰ 08:30 - Welcome Trailblazers! Arrive at London's premier event venue, ExCeL, and immerse yourself in the Salesforce experience from your first steps towards the venue.

Take note of the Customer Success Expo, which is already open. I would recommend you visit it throughout the day and make the most of the fantastic knowledge our experts and partners are ready to share with you, from the Financial Services demo stations, to the Sales, Service, Marketing and App stations.

09:30 - Join the Insurance session at Campground Theatre 2 to learn how 1 + 1 = 3 when Salesforce joins forces with Guidewire and discover how innovative insurers are embracing agility and engaging policyholders in whole new ways.

10:15 - It's time to make your way to the Keynote Room for an inspiring showcase of innovation hosted by Salesforce's CMO Simon Mulcahy and his special guests, and will talk about how brands like Ulster Bank and Adidas are using the latest Salesforce innovations - including Trailhead, Einstein AI, Lightning, and IoT - to blaze a new trail to customer success.

12:00 - Head over to Capital Suite 12 for the Commercial and Institutional Banking session on Intelligent Front and Middle Office and hear Nomura and Santander share their insights on how they are working with Salesforce and its ecosystem of partners to streamline their processes and get deeper insights about their corporate customers to help their businesses thrive.

Now that was quite a morning! Let's take a quick break, don't forget to hydrate and experience all that the Campground has to offer, before it's time to continue on our trail...

12:45 - Join Deloitte Digital for a session on The Future of General Insurance in Capital Suite 10, where you will rear the latest from Deloitte’s insurance leaders on the ‘art of the possible’ for personal lines insurers.

13:00 - If your business is focused on consumers, make sure you take a seat in the Consumer Engagement Keynote and learn from trailblazers like Rituals as they create personalised experiences at every touchpoint and deliver service that drives growth and exceeds consumer expectations.

14:00 - It's time for the Financial Services Keynote in Breakout 2! Join the conversation about unlocking the full potential of your organisation and hear the transformational stories of Ulster Bank and Nottingham Building Society, as they share how they are using new technologies, artificial intelligence (AI) and personalisation, to create differentiated, convenient experiences.

15:00 - Beat the mid-afternoon lull and make your way back to Capital Suite 12 for a blockbuster Insurance panel on Pushing the Boundaries of Customer Experience, where senior executives from Zurich, Cigna Healthcare and Comparethemarket will discuss how innovative insurers are embracing agility and driving a new level of engagement with their markets.

16:00 - The final session of the day takes us back to the Keynote Room for the first-ever Dreampitch at Salesforce World Tour London! I am so excited about this hour-long event during which three start-ups will compete to win a £100,000 investment from Salesforce Ventures.

🥂 17:00 - I hope you will have experienced the magic of World Tour and of Salesforce by this time on Thursday! We are looking forward to welcoming you to this incredible event and hope you walk away inspired, informed and excited, and ready to connect with your customers, partners and employees like never before.

Remember to tell your own story of World Tour London in a socially-shareable way and stand a chance to win the Blaze a Trail to Dreamforce competition.

If you're not joining us on the day, register to watch live on the day and tune in from anywhere, on any device.