In August 1994, a man in Philadelphia bought a CD over the internet. He couldn’t have known it at the time, but this simple transaction changed the shape of retail forever. Ecommerce was born.

Jump forward a couple of decades or so, and customer expectations have changed beyond recognition. Whether shopping online or in-store, customers demand experiences that are social, connected – and most importantly – built around them.

They expect unified retail.


What is unified retail?

From your point of view, unified retail is about using a connected platform and a 360-degree view of the customer to manage intelligent customer journeys across all channels.

From your customers’ point of view, it’s about getting a seamless experience that blends the best of offline and online shopping. Put simply, when they enter your store or visit your site, they expect you to know who they are, what they’ve bought, and why they’re here today.

That’s not always easy for many retailers – whether they’re niche indies or industry giants – where attempts to meet shifting expectations have turned out to be pretty complex. Social, mobile, adtech, in-store devices… few retailers have the skills or resources to make the most of these rapidly evolving technologies.

But what if it was all centralised, managed and updated automatically? Truth is, it can be.


Get ready for unified retail at Dreamforce 2018

Even if you can’t join us in San Francisco, we’ll be sharing the most inspiring talks from Dreamforce 2018, including guest speakers from some of the world’s leading retailers.

Discover why the world’s most customer-obsessed retailers use Salesforce and uncover how you too can deliver the unified experiences that create valuable, long-term customer relationships, and ultimately, grow your business faster. (All without the IT management headaches.)

To join in the action, simply check these unmissable streams on our dedicated Unified Retail Dreamforce 2018 hub:


Dreamforce: A Celebration of Trailblazers

Tuesday, September 25th

Join Salesforce Chairman Marc Benioff, as we explore how Trailblazers like Brunello Cucinelli are transforming themselves – and making the world a better place – in the Fourth Industrial Revolution. We’ll also showcase how the world’s leading retailers use technologies like Einstein AI, Trailhead, and Lightning to connect their employees and customers throughout the consumer journey.


The Future of Work in the AI Age

Wednesday, September 26th

As AI enters the world of work, experts anticipate that anywhere between 75 and 375 million people may need to switch occupation by 2030. But what does this mean for retail? And how can businesses prepare for a fundamental shift in how people work? Get the answers you’re looking for in this expert panel discussion, as we discuss what work will look like in the age of intelligence.


Retail Keynote: Be the Brand Your Customers Love

Thursday, September 27th

The emergence of smart, mobile technology has changed the world around us, including how we work, play and shop. For traditional retailers, it can be tough to know how to adapt, especially when customer expectations centre on seamless, connected experiences. Join us as we explore how Trailblazers like Ralph Lauren, Shinola, and Brunello Cucinelli made the leap from ‘retail-as-usual’ to a unified retail model with Salesforce.

Don’t miss this opportunity to experience cutting-edge solution demos and learn what’s new with Salesforce for Retail.


Start blazing your own unified retail trail!

Ready to discover a smarter, simpler route to unified retail? Drop by our dedicated Dreamforce 2018 hub to find everything you need to get started.