I hope you’re enjoying what’s left of the summer holidays. It’s been a busy one for us and our customer Trailblazers with new product features being released, and Dreamforce 2019 just around the corner.  

As a follow-up to my last post, I wanted to share more great content from Salesforce insiders - essential reading for any digital marketer. Check them out and see how you can blaze a trail!


Download our e-books now



  • The Design Thinking Process: Design Thinking is a creative, human-centred approach to problem solving* *- see how you can use this process to ideate, innovate and test at speed.



And if you like that, you’ll love this...

We’re excited to launch a brand new webinar series based around Marketing Expertise. Over the next three months, our team of Salesforce experts will reveal tips and tricks to help you up your marketing game, and connect to your customers in a whole new way.

Learn how to master seamless customer journeys across any channel; discover what agile marketing means (and why you should care); plus, get a look at some of the hottest trends shaping the future of marketing.

Find out more information on each episode below and register for the series. Places are limited, so don’t miss out! Reserve your spot today.


Thursday 19th September 2019, 11:00-11:30 BST

How to Move From Batch-and-Blast to 1:1 Omni-channel Journeys

We all know that successful marketing is about sending the right message to the right person at the right time. Yet many companies are still using a batch-and-blast approach for their comms. Trailblazing marketers understand that 1:1 omni-channel journeys are the key to driving customer engagement. But, how do you make the change?

In this webinar, we’ll reveal a playbook for transforming your customer relationship marketing strategy. You’ll learn:

  • The importance of customer journey marketing
  • How to evolve your batch and blast approach
  • The key steps needed for journey transformation



Thursday 10th October 2019, 10:00-10:30 BST

Agile Marketing: How to Run Digitally Transformed Marketing Teams

As marketing organisations digitally transform, the focus is usually on getting the right martech stack in place. But successful transformation cannot be achieved by technology alone; it requires cultural and organisational changes. Put simply, digital transformation requires human transformation. Enter: “Agile Marketing”.

In this webinar, we’ll demystify one of the industry’s biggest buzzwords of the moment. Find out:

  • What agile marketing actually means (and why you should care)
  • The benefits of adopting agile marketing practices
  • 5 steps you can take right now to make your marketing team more agile



Thursday 7th November, 2019, 10:00-10:30 GMT

The Future of Marketing - 10 Trends to Watch Out For in 2020

As innovations in technology advance and customer expectations rise, marketers need to stay in-step with an ever-changing industry. From AI to chatbots, voice to wearables, it can be an almost daily struggle to keep track of the constantly evolving trends. That’s why we’ve handpicked 10 ones to watch in 2020 and beyond.

In this webinar, we’ll showcase our pick of the trends shaping the future of marketing. You’ll see why:

  • AI has a maturity curve, and we are only at the beginning
  • Being a data-driven marketer is no longer negotiable
  • Digital assistants are set to transform the day-to-day lives of marketers